Data Privacy Policy

We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

1. Name and contact details of data controller and contact details of data protection officer

Name and contact details of data controller: Deutscher Fachverlag GmbH, Mainzer Landstrasse 251, 60326 Frankfurt am Main

If you have questions that are not answered in this data protection policy or if you wish to have more detailed information on a particular issue, please do not hesitate to contact us at any time at sabine.neuf@dfv.de or by regular mail at Deutscher Fachverlag GmbH, foodservice, Mainzer Landstrasse 251, 60326 Frankfurt am Main.

You may contact our corporate data protection officer at datenschutz@dfv.de or by regular mail at Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstrasse 251, 60326 Frankfurt.

2. Automatic data processing at this website

When you visit our webpages, the information transferred to us by your browser is automatically stored in our server log files. This includes:

  • IP-address of the accessing computer,
  • time and date of the server request,
  • browser type/ -version, *
  • operating system used, *
  • referrer URL (the website previously visited). *


*We will store this data only if your browser transmits it to us.

The legal foundation for temporary storage of data is provided by art. 6 sec. 1 lit. f GDPR. The temporary storage of the IP address by the system is required to enable display of the contents of the website on your computer. These purposes also embody our legitimate interest in data processing. The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Collecting the data to display the website and storing the data in logfiles is absolutely required for operation of the Internet site. As a consequence, you have no option of objecting.

3. Establishing contact

When you establish contact with us (e.g. by contact form, e-mail, telephone or social media), we will process your particulars for handling the contact inquiry and for its processing in compliance with art. 6 sec. 1 lit. b. (in the scope of contractual/precontractual interaction), art. 6 sec. 1 lit. f. (other inquiries) GDPR. Your particulars may be stored in a Customer-Relationship-Management System (CRM System) or similar inquiry organization.

We will delete the inquiries to the extent they are no longer required. Further, statutory archiving obligations apply.

4. Services requiring log-in - newsletters, etc., conclusion of contract

If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes.

Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, finally, in order to properly render accounts. Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.

The legal foundation for processing the data is art. 6 sec. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is art. 6 sec. 1 lit. b GDPR. 

Data processing is furthermore done based on our legitimate interests in accordance with art. 6 sec.1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.

The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no legal entitlement to delete the data; limitations on data processing may be in effect.

5. Tracking and analysis technologies

5.1 Cookies

Our website uses cookies. Cookies are small text files deposited in the Internet browser and/or by the Internet browser in the computer system. When you visit a website, a cookie may be stored in your operating system. This cookie features a unique string of characters, which automatically recognizes your browser at your next visit to the website.

We use cookies to improve our website's user-friendliness. These cookies are a tool to increase visitor convenience by enabling basic functions such as webpage navigation and access to secure areas of websites.

The legal foundation for the use of technically necessary cookies for the purpose of contract performance is art. 6 sec. 1 lit. b GDPR, alternatively art. 6 sec. 1 lit. f GDPR. The purpose of application in these cases is to make the use of these websites more convenient to you. Some of our website's functions cannot be used without allowing cookies, as it is necessary for these to recognize the browser also after switching webpages. This incorporates our legitimate interest in data processing.

You can restrict or deactivate the installation of cookies by setting your browser software accordingly. You may at any time delete cookies already stored; this may also be done in an automated mode. If cookies for our website are deactivated, you may be unable to use the website's many functions to the fullest extent possible.

5.2 Legal basis and storage purpose of the following services

At our website, we also use services capable of analyzing your surf habits. The legal foundation for the processing of personal data by the services stated hereinafter is art. 6 sec. 1 lit. f GDPR. This is done to improve the quality of our website and its contents, as we can learn how our website is used and as a consequence can consistently better our features. These purposes incorporate our legitimate interest in processing the personal data. The data is deleted as soon as it is no longer required for achieving the purpose for its collection.

5.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will usually be transmitted to and stored by Google on servers in the United States.

The function "_anonymizeIp()" prevents transmission of the last two digits of the IP address to Google Analytics, and the user can thus not be identified.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity for us and provide other services relating to website activity and Internet usage. Google will also make this information available to third parties if so provided by law or if third parties process this information on behalf of Google.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out: You may object to data collection by installing a Google Browser-Plugin. You may also prevent the installation of cookies by selecting the appropriate settings in your browser software. However, please note that if you do this you may not be able to use the full functionality of this website.
If and to the extent data is processed in the USA, please note that Google is certified under the Privacy-Shield and on the basis of this certification assures to act in compliance with European data privacy legislation: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

5.4 Adition

At our website, we use the ADITION service provided by ADITION technologies AG, Oststrasse 55, 40211 Düsseldorf. ADITION technologies AG is associated to the virtual minds Gruppe (virtual minds Aktiengesellschaft, Ellen-Gottlieb-Strasse 16, 79106 Freiburg im Breisgau) and makes available to advertisement agencies and publishing companies a technology solution for automated data-based digital marketing across all channels from one central enterprise platform.

ADITION uses cookies to adjust and optimize the display of advertisement messages. This relates, for example, to maximum frequency of advertisement messages displayed to users and to preparation and refinement of reports on advertisement campaigns. The cookie is also used to place and display advertisement relevant to users. In singular cases, ADITION will use the cookie information for elicitation of statistical data.

By installing these cookies, ADITION will not collect data such as names, e-mail addresses or other personal particulars. All information is pseudonymized and contains technical data such as display frequency of advertisement messages, the used browser and the installed operating system. ADITION in all phases of data acquisition acts in strict adherence to German data-privacy legislature. All stored data is stored on servers based in Germany. Moreover, ADITION also meet all P3P requirements (Privacy Preferences Project).

You will find more information on data processing in the data privacy policy to be found at: ADITION Data Privacy Statement

Your Opt-Out-Option: please follow the link at https://www.adition.com/en/privacy/. Under 'III. 2. Right of objection' and then 'b) Advertising', you may place an Opt-Out-Cookie. Moreover, you may use the EDAA preference management to be found at the following link: http://www.youronlinechoices.com/

The following service is integrated and/or used jointly with ADITION at our website:

The Adex GmbH. ADEX is made available by The Adex GmbH, Torstrasse 19, 10119 Berlin and is used among other things as tool for verification, ad fraud detection & viewability. This is a tool for measurement of advertisement visibility, assuring brand safety as well as prevention of invalid traffic. You may object to acquisition and/or evaluation of your data by this tool at https://www.theadex.com/privacy-opt-out/.

5.5 INFOnline

Our web page uses the measurement procedure (“SZMnG”) provided by INFOnline GmbH (https://www.INFOnline.de) to measure statistical parameters relating to the use of our site. The reason for collecting these user metrics is to statistically measure the number of visits to our website, the number of visitors and their surfing behaviour using a standardised procedure to allow values to be collected that are comparable across the market.

For all sites that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. [German Audit Bureau of Circulation] (IVW – http://www.ivw.eu) or that participate in online research carried out by the Arbeitsgemeinschaft Online-Forschung e.V. [German Online Research Working Group] (AGOF - http://www.agof.de), the user metrics will be processed further on a regular basis by the AGOF and the Working Group for Media Analysis (agma – http://www.agma-mmc.de) and will be published under the performance indicator “Unique User” as well as by the IVW with the performance indicators “Page Impression” and “Visits”. This reach and statistics can be accessed on their respective web pages.

5.5.1 Legal Basis for Processing

The measurement by INFOnline GmbH using the SZMnG measurement procedure is carried out upon legitimate interest, under Art. 6 Para.1 lit. f) of the GDPR.

The purpose of processing personal data is to gain statistics and to create user categories. The statistics are used to understand and substantiate the use of our sites. The user categories form the basis for an interest-oriented alignment of advertising material and advertising measures. A usage measurement which guarantees comparability with competitors in the market is essential for the marketing of this web page. Our legitimate interest stems from the economic usability of our findings that we get from the statistics, user categories and the market value of our web page, as well as the direct comparison with third-party web pages, which can be determined from the statistics.

In addition, we have a legitimate interest in making the pseudonymised data of INFOnline, AGOF and IVW available for the purposes of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in providing INFOnline’s pseudonymised data for the further development and provision of interest-oriented advertising material.

5.5.2. Types of Data

INFOnline GmbH collects the following data which, according to EU-GDPR, can be linked to a particular person:

  • IP address: On the Internet, each device requires a unique address to transmit information: the IP address. Because of how the Internet functions, it is technically necessary for the IP address to be stored, at least for a short period. IP addresses are truncated to 1 byte before any processing. Further processing is only performed on anonymised IP addresses. No IP addresses that have not been truncated are saved or processed.
  • A randomly generated Client ID: To allow computer systems to be recognised, the further processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature that is compiled from diverse information from your browser that is transmitted automatically. This identification is explicit for a browser, as long as the cookie or local storage object is not deleted. It is possible to measure the data and to subsequently assign it to the respective client identifier by accessing other websites that also use the measuring method ("SZMnG") of INFOnline GmbH.

The validity of the cookie is restricted to a maximum of 1 year.

5.5.3. Data Use

INFOnline GmbH’s measurement process, which is posted on this web page, determines usage data. This is done to collect the performance indicators of page impressions, visits and clients, and to provide additional performance indicators (e.g. qualified clients). In addition, the measured data is used as follows:

  • Geolocalisation (web page access being linked to the access location) is performed exclusively on the basis of the anonymised IP addresses and only to the geographical level of federal state/region. The collected geographical information cannot, under any circumstances, be used to determine a user’s specific place of residence.
  • The usage data from a technical client (e.g. from a device’s browser) are amalgamated from all web pages and saved in a database. This information is technically evaluated for age and gender and handed over to the AGOF service providers for further processing. In the course of the AGOF study, random samples for social characteristics are taken for technical evaluation, which are organised into the following categories: Age, Gender, Nationality, Occupation, Marital Status, General Household Information, Household Income, Place of Residence, Internet Use, Online Interests, Place of Use, Type of User.

5.5.4. Data Storage Time

The full IP address will not be saved by INFOnline GmbH. The truncated IP address will be saved for a maximum of 60 days. The usage data in connection with the unique identifier is saved for a maximum of 6 months.

5.5.5. Data Disclosure

Neither the IP address nor the truncated IP address will be disclosed. The data with client IDs will be disclosed to the following AGOF service providers for the creation of the AGOF study:

5.5.6. Right to Object

If you would rather not take part in the measurement, you can opt out via the following link: https://optout.ioam.de.

In order to guarantee exclusion from the measurement, it is a technical requirement to set a cookie. Should you wish to delete your browser’s cookies, you must go through the opt-out process using the above-mentioned link.

Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (the company that operates the measurement procedure) (https://www.infonline.de), AGOF’s web page concerning data protection (http://www.agof.de/datenschutz) and the IVW’s data protection web page (http://www.ivw.eu).

6. Rights of the data subject

As data subject, you have the following rights against us:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to object, Art. 21 GDPR

If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.

In addition, you are also entitled to file complaints at the competent supervisory agency (Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden).

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

7. Changes and reference to data protection policy

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.

 

The German version of this data privacy policy shall be solely authoritative; the English version is for information purposes only.