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Clever ideas: Block House pop-up in the shopping center
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Block House pop-up in the shopping center

Steaks in premium quality for the home are now available at the Alstertal-Einkaufszentrum (AEZ) in Hamburg's Poppenbüttel district. Block House has opened its first pop-up store "GenussWelt: Steaks & more".
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Steaks in premium quality for the home are now available at the Alstertal-Einkaufszentrum (AEZ) in Hamburg's Poppenbüttel district. Block House has opened its first pop-up store "GenussWelt: Steaks & more". (Anna-Lena Ehlers)
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On 80 square meters, customers can choose from a range of 136 products
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On 80 square meters, customers can choose from a range of 136 products (Anna-Lena Ehlers)
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The Alstertal-Einkaufszentrum (AEZ) is one of the largest shopping centres in Northern Germany. It is located in the Hamburg-Poppenbüttel district and, according to the operator ECE, has a sales area of 59,000 square metres and counts 240 shops.
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The Alstertal-Einkaufszentrum (AEZ) is one of the largest shopping centres in Northern Germany. It is located in the Hamburg-Poppenbüttel district and, according to the operator ECE, has a sales area of 59,000 square metres and counts 240 shops. (imago images / Blaulicht News)
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Lukas Matha runs the pop-up store
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Lukas Matha runs the pop-up store (Anna-Lena Ehlers)
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Bastian Beie, managing director of Block Handels GmbH, with shop manager Lukas Matha
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Bastian Beie, managing director of Block Handels GmbH, with shop manager Lukas Matha (Anna-Lena Ehlers)
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