Andreas Reichert, Managing Director of Allresto Flughafen München Hotel und Gaststätten GmbH.
One year of the Corona pandemic - German airports are economically at the limit. The decline in numbers: -74.6 percent passenger decline in 2020, gastronomy & retail shops became "ghost places". An overview 2020 and the perspectives 2021. foodservice editorial talked to three major transport gastronomy players. In the first part: Allresto, main gastro player at Munich Airport.
This text is an excerpt. Read the full airport story in the May issue of foodservice (in German). Read now!
2020: Sales & Overview
Allresto achieved just 23.8 million euros in net gastronomy sales
at Munich Airport in 2020, with 51 establishments reported. A look at the 2019 turnover
shows just how massive this reduction in revenue is : 86 million euros
, excluding 11 million euros in event/conference catering. Mind you: Allresto is the main gastronomy player at Munich Airport. The airport as a whole achieved a gastro turnover of 106 million euros in 2019 with all foodservice players.
The fiscal year in three sentences? "2020 was marked by ups and downs for us, both in business and sentiment. We used the time in the best possible way to constantly develop the various concepts. The phases of closures were and are very bitter, however, we also used the time here and developed restart scenarios for all areas," reports Andreas Reichert, Managing Director of Allresto Flughafen München Hotel und Gaststätten GmbH together with Gerhard Halamoda.
Support from the airport operator
There was a good cooperation with
the colleagues from Munich Airport
during the crisis, says Allresto. "I think we have now set the course to rebuild step by step what our airport is all about after the crisis," adds Reichert
"We suffered the biggest losses of -98.8 percent
year-on-year in May 2020, followed by a slight increase in the summer. In general, revenue moves in line with passenger development," Andreas Reichert
states. In parallel, the Allresto professionals observed that, viewed by format type, the heaviest losses were recorded in the service concepts, as these were converted to take-away, but then could not achieve the same sales as before.
Employees & motivation
For staff, the company has come up with a few things. "We want to prevent our colleagues from slowly weaning themselves off Allresto
. Here there were various measures such as our platform for training videos, video messages, WhatsApp groups, weekly
calls at home, virtual birthday rounds, postcards, Corona test offers and more," emphasizes Andreas Reichert. In addition, various projects for new offers, packaging, processes or for example new marketing approaches such as weddings at the airport were initiated for the time of the "New Normal".
Airports 2020: Passengers and gastronomy in decline
Only just under 63 million passengers in 2020 (previous year: 248 million; excluding transit) frequented the 21 German airports in 2020 (-74.6 percent), according to figures from the German Airports Association (ADV). European traffic decreased by -74.0 percent in the same period. Persistently slowing down the recovery of air traffic since March/April 2020 are stricter entry restrictions, a constantly changing patchwork of country-specific corona regulations and blanket quarantine rules, according to the criticism of air traffic experts.
Situation of the catering industry
According to foodservice's Top 100 ranking (fs 4/2020), one of the unquestionably hardest-hit market segments in the industry
in 2020 is transport
catering (-45.9% revenue reduction), -
slightly ahead of leisure and event catering segments. With some of the aforementioned passenger numbers down only ten to 15 percent from 2019, airports were and are eerily empty. In many places, foodservice operations remained closed altogether
after the outbreak of the Covid 19 pandemic on March 22, 2020, when the federal government announced the Corona rules.