The Albert Schweitzer Foundation is subjecting German pizza chains to a vegan check.
Purely plant-based nutrition is becoming more important to many consumers, and vegan options can be found on many menus. But what does this look like for Germany's pizza chains? The Albert Schweitzer foundation compared for the second time the vegan food offer of the largest pizza delivery services and - system gastronomers.
Conclusion of the analysis: mixed
. While the range of plant-based alternatives
overall, the companies in the lower ranks
. Front runner Vapiano
scores in the ranking with two vegan pizzas
, most vegan main courses
and clear labelling.
Call a Pizza
can hold second place
with the overall largest vegan pizza offer
but lean selection of other vegan dishes
. A strong third place
is secured by Domino
's with two vegan pizzas
on the menu and a special offer pizza
. On the last places
often only the pizza dough
- and at L'Osteria not even that.
The company still refuses to change its dough recipe to vegetable ingredients.
Vegan offer is growing
Overall, the Albert Schweitzer Foundation
notes an improvement in the range of products on offer
: "Compared to our ranking two years ago, vegan pizza melting
is more widespread
. In addition, a handful of exciting pizza creations
have made it into the standard range of
some chains," says Luisa Böhle, who heads the Foundation's Food Progress Germany department. The evaluation
also took into account which vegan dishes
are available to customers beyond pizza
. "We at Vapiano
are thrilled to have achieved first place
in the vegan pizza chain ranking of the Albert Schweitzer Foundation with our plant-based food range. Since the last ranking
two years ago, in which Vapiano took third place
, a lot has changed: The vegan range of
products has been expanded
in the meantime. Around 20 percent of our menu
is now purely vegetable
main courses, starters and also two vegan pizzas. Also in the future we want to offer our guests a large selection of vegetable meals", says Delf Neumann
, managing director of the Gastro & Soul Group.
The group will accompany the reconstruction of Vapiano
in Germany as master licensee
after the brand had to file for insolvency in April 2020. It remains to be seen whether the current vegan offerings of the Vapiano restaurants will be maintained or even expanded.
Only half the players list vegan pizza
The other companies tested also have a lot of work to do
: Only four of the eight largest companies
in the industry even
have at least one vegan pizza
on their menu. "That is far from
a nationwide good offer
", explains Böhle
. "Vegetable meat alternatives are becoming increasingly popular, many people want to reduce their meat consumption. So
the demand is there
is only partially behind.
We are curious how the companies will develop in the next few years".
The companies in the individual analysis
1st place: Vapiano
Vapiano leads the ranking with a convincing offer. A fifth of the menu is vegan.
Customers find there for example two pizzas with pizza melt and a vegetable meat alternative.
Altogether Vapiano offers the most vegan main courses
of all companies in the ranking. Also numerous hors-d'oeuvres
and salad dressings
do without animal ingredients
. It is also pleasing that Vapiano actively promotes
its vegan offer on its social media channels
and consistently and clearly labels
2nd place: Call a Pizza
Call a Pizza has not significantly expanded its vegan offering, but it has managed to maintain its second place from 2018. With four vegan pizzas
, the company offers the largest vegan pizza range
in the ranking. Other warm vegetable main courses are not
on the regular menu, but there are relatively many vegetable dips and dressings, a salad and an ice cream
. Currently there is also a vegan burger
as a special offer.
Third place: Domino's Two vegan pizzas
and another limited offer pizza with a meat alternative
, which can also be chosen as topping for other pizzas - this puts Domino's in third place. A pleasing fact: The vegan spread cheese costs the same
as cow's milk cheese
. Domino's could have earned more points with other vegan main courses and desserts as well as dips.
4th place: Freddy Fresh
At Freddy Fresh there is a vegan Pizza Margherita,
can refine according to their wishes
. Here, too, the vegetable cheese spread costs no more than cheese made from cow's milk
. There is potential for improvement
in the vegan pizza range
, clear labelling
of the dishes and the filtering option
on the website
5th place: L'Osteria
At L'Osteria, not even the pizza dough
The company rejects a change in the recipe, among other things with reference to its (about twenty years young) "company tradition". This means that only a very small selection
remains on the menu
for those who want to eat less or no animal products.
Place 6: Flying Pizza
The pizza dough
at Flying Pizza is vegan
- but there is neither a vegetable cheese alternative nor can the cow's milk cheese be cancelled online
. There are no warm vegetable dishes at all
, the few vegan products (salad, some starters and dips)
are not marked
7th place: Pizza Hut
Pizza Hut has changed its dough to a vegan recipe
since the last ranking and therefore no longer ends up in last place. Unfortunately, however, the company in Germany lags
its sister companies
and the USA
. There, vegan pizzas, nuggets and co. are already on offer.
Place 8: Smiley's
Since the last ranking, Smiley's
has not expanded its range,
while the competition has developed further - which is why the company has slipped from 4th to 8th place. Apart from a salad and pizza rolls
, there is nothing for vegans
Further information about the ranking and the detailed evaluation of the individual enterprises on the Website of the Albert Schweitzer foundation.