Automation | Domino’s Pizza

Domino's tests automation in Berlin

The picnic pizza station can produce up to 100 pizzas per hour. Domino's is trialing the modular system in Berlin, Germany.
The picnic pizza station can produce up to 100 pizzas per hour. Domino's is trialing the modular system in Berlin, Germany.

Picnic Works, Seattle-based innovator of food automation technology, has officially announced a new partnership with industry-leading Domino's Pizza Enterprises Ltd, the largest franchisee of Domino's stores outside of the USA, to explore how restaurant automation can enhance customer and employee experiences around the globe. Both companies are coming together in Berlin, Germany as part of an innovation demonstration of the Picnic Pizza Station in a Domino's store.

The two companies are trialing the Picnic automated pizza assembly system in a functioning Domino's store in Germany; the Picnic Pizza Station can assemble the most popular pizzas by applying sauce, cheese, freshly sliced pepperoni and other ingredients.

"Our mission is to deliver customers hot, fresh meals, safely, at an affordable price, and we want to explore how we can empower team members by giving them the best tools and resources to make their jobs more efficient and rewarding," said Don Meij, Group CEO & Managing Director of Domino's Pizza Enterprises Ltd.

Meij said, "Over the next decade we intend to more than double the number of stores Domino's Pizza Enterprises Ltd and our franchisees operate, which means we will need an additional 100,000 team members working across Europe and the Asia-Pacific – the key question will be 'how do we make their roles as rewarding as possible so they can deliver the best possible service for our customers?'"

"Our team has been working with Picnic to understand and fine-tune how assistive technology can be used to make their jobs easier without compromising on the quality, consistency, or taste that our customers know and love."

The in-store demonstration phase began by installing a Picnic Pizza Station in the busy Domino's Tiergarten store, training employees and maximizing system operations. Through daily check-ins and real-time online performance monitoring, both companies will assess the impact of assistive technology and the results of the trial.

The Picnic Pizza Station is autonomous and completely customizable for each order – after loading the dough, the Picnic station takes care of applying the sauce, cheese, freshly cut meat, and additional toppings. The finished pizzas are then loaded into the store's ovens for cooking. Each hour, the Picnic station can assemble up to 100 pizzas with one operator. The customer roster for the Picnic Pizza Station spans from independent pizzerias and regional chains to managed foodservice providers Compass and Sodexo Live!, universities including Texas A&M University and The Ohio State University and entertainment venues like SeaWorld.

About Picnic
Founded in 2016, Picnic Works ( has collected an experienced team of food and technology industry veterans to develop and provide specialized intelligent technology and exclusive solutions for the food service and hospitality industries. Restaurants, convenient and grocery stores, university and corporate campuses, casinos, hotels, cruise lines, sports venues, catering groups, healthcare cafeterias, small kiosks, ghost kitchen operators, mobile food operations, food trucks, delivery, and military sites are among the many segments poised to benefit from the company's automated food assembly platform integrating RaaS, software, cloud, and deep learning technology.