Brand debut

Marriott brings W to Italy

A trendy bar in the evening: The W Lounge at the W Hotel Rome.
Marriott International
A trendy bar in the evening: The W Lounge at the W Hotel Rome.

The W Hotels brand, which is part of the portfolio of the American Marriott group, is making its debut in Italy with the opening of the W Rome.

The 162-room hotel is spread over two adjacent 19th-century palazzi. The W Rome is centrally located on Via Liguria near the Spanish Steps.

"W Rome is the first W Hotel in Italy and it will enrich the city's hotel scene with its very own take on modern luxury," said Candice D' Cruz, Vice President Luxury Brands Europe, Middle East & Africa at Marriott International. "From unforgettable culinary experiences to thoughtful design that embraces the city's history and culture, W Rome is a destination where both international jetsetters and locals encounter the unexpected."

Through the bathroom to a secret garden

Designed by Meyer Davis, the hotel combines the city's traditional architecture and cultural heritage with a unique take on Roman design. An eclectic mix of colorful leather furniture meets stone walls that reflect the building's past, while reflective surfaces add a modern, contemporary touch. The lines between public and private spaces are fluid, and there are details to be discovered everywhere - including a hidden door in the public bathroom that leads to the intimate Parlapiano, a secret garden inspired by one of Borromini's churches and made of traditional Italian stone, with romantic benches, lush foliage, topiary and water fountains.

Guests enter via the W Lounge, which features a high-impact skylight and patterned glass window that allows plenty of light to stream into the bright and airy space. Eclectic seating areas are surrounded by sculptures and artwork, while the floor is finished in black and grey marble. A hand-painted mural adorns the walls behind the reflective stainless steel reception counters. Created by Italian artist Costanza Alvarez de Castro, the painting is inspired by Roman gardens and tells the story of the city's geography.

Historical architecture meets modern elements

Many of the 147 rooms and 15 suites have private balconies or terraces overlooking the city, giving guests the feeling of being in their own city apartment. Rooms include an open-plan living area with floor-to-ceiling windows draped in burgundy velvet curtains and herringbone wood floors, with a smooth transition to modern marble bathrooms. The interior adds an authentic and distinctive charm with striking blocks of color and bold graphic prints in burnt orange, dramatic red and leafy green.

The glamorous Extreme Wow Suite (Presidential Suite) features an expansive terrace. The suite's décor combines historic Roman architectural elements with state-of-the-art in-room technology and bespoke modern furnishings.

Star chef from Sicily and famous pastry chef

The Giano restaurant offers a fusion of Sicilian cuisine and Roman culture throughout the day. Ciccio Sultano, whose restaurant in Sicily has been awarded a Michelin star, is responsible for the gastronomy.

In the heart of W Rome is an open-air courtyard, Giardino Clandestino, as a meeting place to socialize and enjoy live performances, with an aperitivo and Sicilian street food specialties.

Famous pastry chef Fabrizio Fiorani is the brains behind Zucchero x Fabrizio Fiorani, the address for sweet specialties in W Rome. From freshly made pastries to homemade ice cream, everything is creatively and expertly put together. Diners at Giano receive a coin for the candy vending machine at Zucchero, which is filled with handmade chocolates.

Night life at W Lounge

The W Lounge on the hotel's ground floor comes alive at night with live music, DJ sets and an innovative cocktail menu that showcases unusual combinations of spirits and unexpected ingredients. The rooftop terrace houses the Wet Deck with a pool and Otto Rooftop Bar, a tranquil retreat with panoramic views of Rome paired with cocktails, crudo and pizza.

Wellness activities at W Rome were curated by Italian athlete Pietro Boselli, who created the first Fuel x Petra Studio Gym and personal training program.

The W Rome property is owned by King Street Capital Management, a global investment firm, as well as Omnam Investment Group and Italian asset management company Kryalos SGR.

The next W Hotel in Italy is scheduled to open in Florence in 2023. There are around 60 properties worldwide under the luxury lifestyle brand, which is part of Marriott.