Share donation is one of many new initiatives contained in The BrewDog Blueprint, released this week.
BrewDog founder and CEO James Watt is to reward the company’s people with a stake in the future success of the business with one of the UK’s largest ever share giveaways to celebrate the company’s 15th anniversary.
James Watt is donating a 5% stake in the business, worth £100m
at BrewDog’s most recent fundraising valuation, to BrewDog’s 750 salaried crew members
, representing just over a fifth of his personal stake in the Scottish brewer that was founded in 2007.
Based on the most recent fundraising valuation of £1.8bn, the award will be worth around £30,000 a year over four years to each crew member
when the scheme begins in June this year. The share award to be worth even more if the company meets ambitious growth targets, potentially giving the company’s people an even bigger reward for their hard work.
The radical giveaway of over 3.7 million shares
, to be distributed evenly among all qualifying participants, underlines the founder’s unwavering commitment to the BrewDog team
as the company prepares for
the next chapter of growth
as set out in the Blueprint, a plan which includes massive investment in its Ellon HQ
, numerous people and culture initiatives
, a continued focus on sustainability
, broadening out into spirits
, and international expansion
Following the giveaway, BrewDog’s salaried crew members and Equity Punk shareholders will own 25% of its shares, owning the biggest stake in the business between them.
Furthermore, BrewDog is completely changing how its bars operate. Each BrewDog bar
is now going to share 50% of its profits with team members.
This revolutionary scheme is the first of its kind as BrewDog looks to reward team members in a fundamentally new way which has never been done in hospitality before. By sharing 50% of profits with its crew, BrewDog is setting the bar higher for hospitality workers
everywhere and democratising the benefits of working
for a successful business in our industry. BrewDog CEO James Watt
said the moves would put the company’s 2,200 crew members across the world at the centre of the business: “These radical new initiatives are about ensuring we win together
and fully recognise the hard work that our fantastic team puts into our business. Our team and our equity punk community are now collectively the largest shareholder in BrewDog, making us truly a people powered business.
BrewDog chairman Allan Leighton
„The road ahead is going to be exciting, but it won’t be easy. Redefining an industry never is.“
added: “We’re delighted to be taking this step, and to be sharing the success of BrewDog with our people. There is no better way to ensure that a company thrives than to give its people a stake in its future success.
These are the perfect initiatives to mark the next stage in the evolution of the business and take our people with us on that journey. This is a company that has shown over 15 years of revolutionising the brewing industry that it is ready to do things differently and I am very proud to chair it.”
The share giveaway and profit share scheme
of a new BrewDog Blueprint
- a roadmap for the future
of the business that addresses product development, investment in people and the company’s sustainability ambitions.