Burger King | Germany

New majority shareholder for Burger King Germany

Burger King Germany has a new majority shareholder: McWin Food Ecosystem Fund will enter the shareholding structure after buying out current majority shareholder BAUM Unternehmensgruppe funded by Hanover-based entrepreneur Gregor Baum.
Burger King
Burger King Germany has a new majority shareholder: McWin Food Ecosystem Fund will enter the shareholding structure after buying out current majority shareholder BAUM Unternehmensgruppe funded by Hanover-based entrepreneur Gregor Baum.

The McWin Food Ecosystem Fund, led by Henry McGovern and Steve K. Winegar, signed an agreement to acquire a majority stake in Burger King Deutschland GmbH from the BAUM Unternehmensgruppe. The new majority shareholder announced, that they will strengthen the German Burger King expansion strategy, focusing on the strategic pillars of digital sales channels and their premium and plant-based product portfolio.

 
Today, McWin Food Ecosystem Fund announced an agreement to acquire a majority stake in Burger King Deutschland GmbH. McWin Food Ecosystem Fund will enter the shareholding structure after buying out current majority shareholder BAUM Unternehmensgruppe funded by Hanover-based entrepreneur Gregor Baum. BAUM Unternehmensgruppe decided to exit Burger King Deutschland GmbH to focus on its core business verticals in the real estate sector.

Restaurant Brands International Inc., the parent company of the Burger King brand, will continue to be involved in the joint venture, and the incumbent executive management team will continue to drive the business forward. No further transaction details were disclosed.
About Burger King
Founded in 1954, Burger King is the second largest fast-food hamburger chain in the world. The Burger King system, founded as the "Home of the Whopper," operates more than 18,500 restaurants in 100 countries and U.S. territories worldwide. Nearly 100 percent of Burger King restaurants are operated by independent franchisees, and many restaurants are owned by families who have been in the business for decades.

Burger King Deutschland GmbH is a leading Quick Service Restaurant (QSR) platform in Germany and the master franchisee of Burger King in the country. The company was founded in 2015 as a joint venture between a subsidiary of Restaurant Brands International Inc. and BAUM Unternehmensgruppe and has since been responsible for the development of the Burger King brand in Germany with a portfolio of more than 110 company-owned restaurants and additional 640 franchised restaurants.

The new majority shareholder, McWin Food Ecosystem Fund, is looking to drive the company forward and take it to the next level by focusing on growth opportunities that include the development of new locations, supporting and promoting demand for meat alternatives, doubling down on delivery services, and enhancing Burger King’s digital brand experience in the country. The transaction is subject to customary approvals.

Regarding this investment, Henry McGovern stated: "With Burger King Deutschland GmbH, we are expanding our global portfolio in the food ecosystem to include a strong player that recognized many of the changes in QSR early on and has set new standards. Burger King Germany’s eagerness to innovate by leading the inclusion of vegetarian and vegan products into QSR menus, pursuing investments that enhance the dining experience, and overhauling their digital strategy, has impressed us very much and makes Burger King one of the leading brands in Germany. At the same time, we see opportunity for significant growth and innovation in the German QSR market, where Burger King can play a leading role in shaping the market and define new dining trends. With Cornelius Everke and his team, we have exactly the right people on board to achieve just that and write this success story."

Cornelius Everke, Managing Director of Burger King in Germany, who will continue to be responsible for the development of the brand in Germany, says: "Burger King is better positioned in Germany than ever before. I would like to thank Gregor Baum, and the BAUM Gruppe in particular, for this. With Henry McGovern, Steve K. Winegar, and their team from McWin Food Ecosystem Fund, we have been able to attract one of the most experienced investors in the QSR sector. Together, we will drive the transformation of Burger King in Germany even faster, while expanding our market leadership in vegetarian and vegan offerings. Our goal is to adapt QSR in Germany to changing customer preferences and reach new target groups with new restaurant concepts, a broad and, above all, more sustainable product range, and even closer cooperation with franchise partners. I have known Henry McGovern for many years, and I am certain that he will accompany our team on this path, providing the valuable impetus. I am looking forward to the joint strategic development of our business."

Gregor Baum, founder and CEO of BAUM Unternehmensgruppe, remarked: "I am proud that we have been able to successfully accompany the strategic development of Burger King in Germany over the past 22 years as franchisee, including the last six years as master franchisee. In the last six years only, our restaurant portfolio has more than tripled and both the brand and Burger Deutschland GmbH are more competitive than ever before. This is also shown by the interest of the proven industry experts Henry McGovern and Steve Winegar. Now we, as BAUM Gruppe, are focusing more strongly on our core businesses again. We remain closely associated with Burger King, also as landlord, and wish the new shareholders every success."

 
About Henry McGovern, Steven K. Winegar, and McWin Food Ecosystem Fund
Henry McGovern is the founder of AmRest Holdings SE, one of Europe’s leading foodservice companies, which under Henry’s leadership, grew to more than 2,300 restaurants, in 25 countries, with 55,000+ employees. Steve Winegar is the co-founder of Grupo Zena and the founder of Restauravia Grupo Empresarial. Steve and Henry have completed dozens of acquisitions in the foodservice sector. Partnering with founders and CEOs to scale their businesses. They are current investors in dean&david, Vapiano, as well as alternative protein focused companies including BlueNalu, Eat Just, Impossible Foods, and Upside Foods. Notably, McWin recently completed an investment in UK-based premium bakery concept Gail’s which was done in conjunction with Bain Capital. Their fund also co-led the Series C investment in EVERY, a world leader in precision fermentation whose products will replace traditional egg proteins in a broad variety of applications. McWin Food Ecosystem Fund, is investing exclusively in foodservice and foodtech sector category leaders.


 

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