In cooperation with The Vegetarian Butcher, Burger King has opened its first plant-based restaurant as a pop-up store in Cologne. From June 7th to 11th, guests at Schildergasse can try out exclusively plant-based burgers and nuggets as well as new veggie products. Among other things, a plant-based Long Chicken Patty will be offered for the first time.
"Plant-based is no longer a trend - the market is there," said Klaus Schmäing, Director Marketing at Burger King Germany, at the launch in Cologne. More and more people are eating a meat-free diet. According to a survey by IfD Allensbach, 8 million Germans already do not eat meat, of which around 1 million live vegan. And the number of flexitarians - people who rarely eat meat - is large and growing steadily.
Whether Whopper or Nuggets: Burger King classics are still on the menu at the Cologne pop-up store - but all in plant-based form. The main ingredients of the patties are soy and spices. In terms of taste, the veggie offerings are supposed to be in no way inferior to the animal-based originals. "Plant-based means no compromises, but maximum taste," Schmäing says. All products were developed in cooperation with The Vegetarian Butcher. Founded by Dutch farmer Jaap Korteweg and now part of the Unilever Group, the brand is all about recreating the taste and enjoyment of meat. The Vegetarian Butcher doesn't see its products as meat substitutes, but as meat replacements, in other words: the new meat, which brings environmental and animal welfare benefits. "The topic of plant-based has developed enormously in recent years - and will become even more important in the future," predicts Harm van Tongeren, Vice President Unilever Food Solutions.