Burger King | UK

Leicester Square Flagship goes 100% meat-free

The meat-free Burger King restaurant in Leicester Square will be operating in a completely vegan environment for the month it is open.
Burger King
The meat-free Burger King restaurant in Leicester Square will be operating in a completely vegan environment for the month it is open.

After years in development, Burger King UK has announced the launch of its first ever completely meat-free restaurant, with a month-long pilot takeover at none other than its iconic Leicester Square flagship. The restaurant – which has also undergone a redesign transformation fit for the occasion – will be open from 14th March 2022 to 10th April 2022, and will showcase Burger King’s full menu of favourites, made completely meat-free.

Alongside favourites such as the Plant-based Whopper and Vegan Royale, diners will also get an exclusive taste of over 15 new items. In a fast-food first, a ‘Cheeeze & Bakon’ burger is set to be the crowning glory of the restaurant’s innovative new menu, with a Plant-based Bakon Double Cheeeze XL and Vegan Cheeeze & Bakon Royale being launched for the first time ever, taking the place of their meaty equivalents the Bacon Double XL and Chicken Royale Bacon & Cheese. Other options headed to the meat-free restaurant include the Vegan Nugget Burger, a Plant-based Double Cheeezeburger, Plant-based Cheeeze & Bakon Whopper, as well as scrumptious sides such as Vegan Chilli Cheeeze Bites. The newly launched plant-based and vegan Katsu range, available nationwide for a limited-time-only, will also be available at the restaurant.

In another first of its kind, Burger King has also announced a meat-free menu for kids. The fast-food chain has even said it will be keeping an eye on the most popular items on the menu, with a view to making some of them nationally available in the future.
Katie Evans, from Burger King UK said: “We’re incredibly proud of our new meat-free menu; it absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products.The limited-edition menu is a direct result of our focus on vegan and plant-based innovation and goes hand in hand with our target of a 50% meat-free menu by 2030, as well as our commitment to sustainability and responsible business. We can’t think of a more fitting way to re-launch our new-look flagship in Leicester Square.”

The restaurant chain has committed to reducing emissions including those from purchased goods and services, capital distribution and waste generated in operations and franchises, with the new Leicester Square store being an example of this. 

Laura Iliffe, from The Vegetarian Butcher commented: “At The Vegetarian Butcher, we believe that plant-based foods should be just as tasty as meat and our juicy range of meat-free products prove just that – showing that consumers don’t need to sacrifice a thing when making a plant-based switch.  By powering Burger King’s plant-based offering and first meat-free restaurant in Leicester Square with our Plant-based Whopper, Vegan Nuggets and Vegan Royale – all of which are available nationwide - we’re providing meat-lovers the chance to cut-down meat without compromising on taste.”

The Burger King brand is owned by Restaurant Brands International Inc., one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories.