Burger King | USA

$400M to revitalize the brand

Burger King plans to invest $400M over the next two years to accelerate sales growth and drive Franchisee profitability in the USA .
IMAGO / agefotostock
Burger King plans to invest $400M over the next two years to accelerate sales growth and drive Franchisee profitability in the USA .

Burger King Company has shared the details of its "Reclaim the Flame" plan to accelerate sales growth and drive Franchisee profitability. The plan was built in collaboration with Franchisee leaders from across the country and was shared with all U.S. Franchisees at its annual convention this week by Tom Curtis, President of Burger King North America.

The plan includes Burger King investing $400M over the next two years, comprised of $150M in advertising and digital investments to "Fuel the Flame" a

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