Burger King has proclaimed a decade of change starting in 2021: a new brand identity, the elimination of additives, and the expansion of plant-based alternatives as well as delivery.
For the first time since 1999, Burger King has revised its entire brand identity: The new look is meant to impress with a simple design language displaying bold, strong colors. The fast food chain is aiming at more emphasis on the authentic dining experience and fresh ingredients at the core of its brand identity. The focus of the redesigned logo is on the red brand lettering between two burger buns paying homage to the logo used before 1999 and thus connecting the brand's tradition to the present.
In the months and years to come, the brand identity will be rolled out to all restaurants worldwide - from packaging to uniforms to restaurant signage, all design elements will then appear in the new look.
Another focus in 2021 will be to expand its delivery offering, for which the company is increasingly working with major digital food delivery platforms at the same time enhancing its own delivery service.
"The 2020s will be a decade of change for Burger King," said Cornelius Everke, managing director of Burger King Deutschland GmbH. "In recent years, we have started to expand our gourmet offering as well as our plant-based range. This year, we are continuing this process of change towards even more quality and thoroughly authentic food," explains Everke.