Burger King Germany

New Head of Brand takes up service

Danny Wilming, new Head of Brand at Burger King Germany.
Burger King
Danny Wilming, new Head of Brand at Burger King Germany.

Since August 1, Burger King Germany has a new brand specialist: Danny Wilming is the new Head of Brand. He is responsible in particular for Burger King's external communication and positioning. He reports to Klaus Schmäing, Director Marketing at Burger King Deutschland GmbH.

"With around 10 years of international professional experience in the field of product and brand management, he will continue to strengthen and expand the Burger King brand in Germany in his new position as brand strategist," says a company statement.

"It is a particular pleasure for me in my new role as Head of Brand to have the opportunity to further positively manage and strengthen the brand image of Burger King with a cross-product and cross-channel external positioning. As a constantly changing industry, system gastronomy is a particularly exciting working environment. This offers many opportunities to further and sustainably establish Burger King as a consumer brand through innovative communication strategies," says Wilming.

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As a graduate marketer, Danny Wilming brings extensive and relevant experience in product and brand management. Throughout his career he has gained brand experience in the FMCG sector for well-known international brands such as Colgate-Palmolive. Most recently, he was Chief Communications Officer for the brand and communications strategy of an NGO in East Asia. In a leading position, he proved to be an important source of inspiration and Danny Wilming will continue to drive forward strategic brand communication at Burger King.

"Danny Wilming has extraordinary expertise in the area of brand management, alignment and development. Due to his passion as a brand strategist with an international and intercultural background, he is not only an enrichment for our team, but also brings the necessary understanding of the Burger King corporate culture for the positive further development of our brand", explains Klaus Schmäing, Director Marketing of Burger King Germany.
About Burger King
Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. Burger King operates more than 18,200 restaurants in 100 countries and U.S. territories worldwide. Almost 100 percent of Burger King restaurants are run by independent franchisees, and many restaurants are owned by families who have been in business for decades. Burger King's parent company is Restaurant Business International (RBI), which also includes the Popeyes Lousiana Kitchen and Tim Hortons brands. In Germany, Burger King Germany is the second largest foodservice company after McDonald's in the foodservice Top 100 Ranking with an estimated system turnover of 985 million euros in 2019. 750 restaurants are operated by Burger King Germany, 630 of which are franchisees.

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