The Burgerme concept focuses on premium burgers with own delivery. In 2020, the company was already one of the winners of the crisis, thanks in part to its strong delivery focus. In 2021, these expectations were exceeded once again, according to the company. It also sets ambitious growth targets.
Burgerme reports total sales of €100 million
for its two country markets
, Germany and the Netherlands, in 2021, a 64 percent increase on the previous year. In the German market, Burgerme recorded 53 million euros in sales with 76 stores in 2020, 43rd place, according to the foodservice Top 100 ranking.
There is also considerable unit growth:
50 locations were added in 2021, and the total now stands at 145. And it is set to continue at a rapid pace: The number is set to grow to more than 200 stores across Europe before the end of 2022.
"Our growth is rapid. Franchise prospects
are almost overrunning us
and many of our partners already operate more than one store. This is not only due to the commercial success of the Burgerme stores. As franchisors, we offer an all-round carefree package, so to speak: from financing advice to real estate search and location analysis to recruiting and quality control. The partners can therefore be confident of avoiding costly mistakes," says founder Stephan Gschöderer
Stores do not compete with each other
According to the company, one advantage of the Burgerme system
for growth is the defined delivery radius
for each location. Thus, several locations can cover a city without competing with each other. In many medium-sized cities
there are therefore already two or more stores
and even already ten each in Hamburg and Munich
. "Our goal
with Burgerme is to be represented several times in every major German city
," says founder Johannes Bankwitz.