East Side Berlin: The new Casualfood flagship concept for Berlin Airport.
The new Berlin Brandenburg Airport (BER) took off - this time as planned - on 31 October 2020. The BER also has a lot to offer in terms of gastronomy. On board: Casualfood - a well-known player in transport catering in this country and now the largest operator at the new airport. And with three new brands on its hands.
The three terminals have more than 40 gastronomic units
(of 111 shops in T1 alone): in T1, T2 and in Terminal 5, the former Schoenefeld Airport, which is now integrated into BER. More than 40 million passengers
can be handled annually at Germany's third largest airport location with its three terminals T1 (360,000 sqm gross floor space), T2 (23,000 sqm) and T5 (17,000 sqm). However, due to the pandemic and the lockdown in effect since November 2, those responsible at BER expect a significantly lower utilization of flight operations of around 20 percent by the end of the year
compared to that in October/November 2019.
Casualfood at BER: Three new concepts just for Berlin
Largest gastronomy player at BER
As the largest catering partner, the multi-concept and traffic catering specialist Casualfood
at the airport is present with 12 stationary and further mobile locations
in Terminals 1, T2 and T5 - most of them airside.
Lockdown hinders start
Despite more difficult conditions due to the corona pandemic, numerous ("the majority", the airport announced at the time of going to press) shops, catering units and service facilities should open in T1 on 31 October or 1 November 2020.
As a result of the new resolutions passed by Chancellor Angela Merkel (CDU) and the Minister Presidents of the federal states on 28 October, all catering establishments in this country had to close from 2 November until the end of the month, with the exception of those offering takeaway and delivery meals. At the time of going to press, it had not yet been finally clarified whether and which gastronomy units in addition to those of Casualfood would be open for take-away food at BER in November.
New concepts developed
Casualfood has developed three new gastronomic concepts especially for BER: the flagship concept East Side Berlin
(T1, 300 sqm guest area) with 100 seats (plus 1/3 more after Corona), Berlin Pub
(T1/North, 350 sqm), Deli Berlin plus Deli Berlin Mobile
Responding to the situation
"Of course, we would have liked
the general conditions
for the launch at Berlin-Brandenburg Airport to be different
. Nevertheless, we are happy that it is finally starting - our location manager Benedikt Augustin and his team are ready for the first guests. Due to the current situation, we are starting in Terminal 1 for the time being with the new East Side Berlin, our Italian concept Basta!, the new Deli Berlin Mobiles and the Kamps store, which is run as a franchise. We are starting the sale as a take-away in accordance with the current specifications of the German government
and will then react quickly to developments in the coming days and weeks," emphasises Casualfood founder and managing director Stefan Weber
And Michael Weigel, the duo's second managing director
, adds: "The opening of our other catering concepts will be carried out in close cooperation with the airport operator
according to flight and passenger frequency at the gates and, of course, with the opening of Terminal 2."
The visitors' terrace is also highly frequented during corona times
- but on the first weekend, only around 500 passengers flew from the new Aiport.
Communicating reference to the region
The newly developed brands East Side Berlin, Berlin Pub and Deli Berlin/Deli Berlin Mobile will offer a typical range of East and West Berlin cuisine
to give guests a strong culinary connection to the region - a genuine Berlin feeling. "We also take up Berlin history in our concepts," say Weber and Weigel.
Other casual food formats at BER
Among the other gastronomy concepts of Casualfood (mostly airside) are the following already well-known own brands: Goodman & Filippo (T2, opening later due to Corona), Hermann's, Beans & Barley, Basta!, Kilkenny Pub, Quicker's and the franchised Kamps bakery. Casualfood has a total of 15 different gastro and C-Store formats in its portfolio: from high-quality fast food to the Italian-American deli concept. In addition to the above mentioned concepts, Casualfood's own concepts include the brands Natural, Mondo, Mondo Bianco, Mayer's, Brezel Lovers, and Superfood. The portfolio also includes the franchised brands Kamps and ServiceStore DB.
The new brands in detail
- East Side Berlin. "Between art and culinary delights" is the motto of the new full-service concept with to-go area, which embodies a strong commitment to the capital. Original motifs of the East Side Gallery and numerous interior details depict the history around the Berlin Wall and create a unique atmosphere. In the menu, guests will find various highlights of Berlin and East German cuisine: Eisbein, boulette and potato salad as well as East specialities such as grilletta, soljanka and Spreewald gherkins - plus hipster toast with avocado and egg.
- Berlin Pub. Weber and Weigel also think that a replica of a Berlin original pub should be represented at BER. As a combination of nostalgia and modernity and an atmospheric homage to one of the most historic times in Berlin. This is ensured, among other things, by large-format pictures on the walls of this full-service format. View of the airfield included. Snacks such as pretzels, Stullen or Currywurst are on the menu alongside typical Berlin beer.
Nationwide Casualfood operates food concepts for railway stations and airports. According to the foodservice Top 100, the company generated a net turnover of 61.0 million euros (estimated) in 2019 in 62 gastronomy units in Germany. In 2018 Casualfood won the Hamburg Foodservice Prize.
- Deli Berlin. The creators define this urban, trendy all-day concept with the Berlin Bear as "Everybody's Darling", which is intended to appeal to a broad target group. The deli, which is geared towards "Hygge", invites you to feel good with a bright atmosphere, chilly music and a small language course with Berlin muzzle terms. As a special highlight, the concept fathers name the terrace directly on Willy-Brandt-Platz with a view to the main entrance of the airport. The offer: fresh pasta, salads, bowls, daily changing lunch dishes and sandwiches. On the drinks side: real Berlin beer and original Berlin sodas.
- Deli Berlin Mobile - directly at the gates. Directly at the gates, the Deli Berlin Mobile with the Berlin Bear promises passengers a fast beverage and food service with freshly prepared takeaway highlights: Pretzels, filled baguettes & bagels, hot dogs, schnitzel rolls, sweets and coffee specialities.