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Chipotle presents loungewear

Clothing for the Lockdown by Chipotle.
Clothing for the Lockdown by Chipotle.

Chipotle Mexican Grill has launched a "Holiday Goods line" for the winter season. The collection includes loungewear with minimalist Chipotle branding and is made from all-organic cotton.

Available are hoodies ($45), sweatpants ($40) and hats ($25). "After everything we've seen in 2020, this new line is the perfect way to do more of what we've done best this year - stay inside and be comfortable," said Chris Brandt, chief marketing officer. "We've seen similar trends in our food as well, with digital orders up more than 200 percent and our customers eating more 'comfort' food, with steak, burritos and queso blanco seeing big gains in 2020."

Plus, for die-hard Chipotle fans in the assortment: gift wrap featuring three Chipotle designs. All profits from the Holiday Goods collection will go to support organizations that promote more sustainable fashion or agriculture.

Summer clothing launch

In August, Chipotle introduced Chipotle Goods, its first clothing line to feature responsibly sourced items - for example, T-shirts and pouches dyed with paint made from avocado pits.
About Chipotle
Chipotle Mexican Grill is committed to cultivating a better world by serving responsible, classically prepared, real food made with wholesome ingredients and no artificial colors, flavors or preservatives. Chipotle had more than 2,700 restaurants in the United States, Canada, United Kingdom, France and Germany as of September 30, 2020. The company owns and operates all of its restaurants, with more than 94,000 employees. Steve Ells, founder and former executive chairman, opened Chipotle in 1993 with a restaurant in Denver, Colorado.