Chipotle Mexican Grill has launched a "Holiday Goods line" for the winter season. The collection includes loungewear with minimalist Chipotle branding and is made from all-organic cotton.
Available are hoodies ($45), sweatpants ($40) and hats ($25). "After everything we've seen in 2020, this new line is the perfect way to do more of what we've done best this year - stay inside and be comfortable," said Chris Brandt, chief marketing officer. "We've seen similar trends in our food as well, with digital orders up more than 200 percent and our customers eating more 'comfort' food, with steak, burritos and queso blanco seeing big gains in 2020."
Plus, for die-hard Chipotle fans in the assortment: gift wrap featuring three Chipotle designs. All profits from the Holiday Goods collection will go to support organizations that promote more sustainable fashion or agriculture.