Should drive the digital transformation process forward: Katharina Knötel.
Katharina Knötel is the new CIO of Coca-Cola European Partners Germany (CCEP). Katharina Knötel succeeds Christian Rasche. She is responsible for the provision of all business, process and technology services (BPT) at CCEP in Germany. Her core task: The further expansion of CCEP's digital future.
has taken over as the new CIO of Coca-Cola European Partners Germany
from Christian Rasche
, who moved to Coca-Cola GmbH in mid-June. In her new role, Knötel will lead the Business, Process and Technology (BPT) division in Germany. She is a member of both the management team in Germany and the international BPT leadership team
Knötel is responsible for the provision of all BPT services in Germany. In particular, these include sales and supply chain solutions
. In addition, existing initiatives are to be further developed and linked in such a way that employees and customers are provided with data-based tools to increase sales. "I want to continue CCEP's technology transformation in Germany to deliver outstanding customer experiences and also drive our sustainability agenda," explains the manager.
As a first step, this includes, among other things, the introduction of the enhanced customer platform myCEEP.com
, which allows CCEP customers to order products directly via personal access as well as to submit service requests in an uncomplicated manner. "Furthermore, it is important to me to advance the cultural transformation of our internal organization, for example by promoting new, agile ways of working and increasing the diversity of our teams. Diversity is key," says Knötel.
With her many years of experience in digital transformation processes
, Coca-Cola says Katharina Knötel brings the important expertise to continue CCEP's digital evolution. The new CIO joined CCEP DE in 2019 from business and strategy consultancy Accenture
, initially focusing on developing, implementing and scaling industry-leading "Digital Experiences & Services" for CCEP clients in Germany.