China is the second largest ketchup market in the world after the US. "More and more consumers there love to complement their home cooking with Western dishes and healthy organic ingredients," explains Mario C. Bauer.
With Sinclair Beecham, William Bray and Fritz Schweiger, three more "Brothers" have joined the family of shareholders of the ketchup start-up Curtice Brothers.
Mario C. Bauer
, who revived the American cult brand in 2014 together with Christoph Callies
and a few good friends from the gastronomy industry, is excited about the new "Brothers": "For our young, fast-growing company, it is a huge compliment and important signal that, in addition to the founders, experienced industry professionals and investors also believe in its global success. With their support, even more partners in gastronomy and retail can now offer their customers our award-winning organic sauces in our core European markets and now also in Asia and the USA!"
Since Mario C. Bauer (Vapiano)
and his partners Henry McGovern (formerly AmRest)
, Clive Schlee (Itsu, formerly PRET)
, Andreas Karlsson (Sticks & Sushi)
, Enrico Sodano & Philipp Zinggl (both Vapiano)
as well as Ehren Ashkenazi
and Christoph Callies
took over the traditional US ketchup brand Curtice Brothers and brought it back to life, the startup has written an impressive growth story. In a short time, the company developed from an exclusive premium supplier for the upscale gastronomy & hotel industry to a multi-channel player represented on three continents with successful online shops and export business in the Middle East, China and the USA.
In the meantime, in addition to the Curtice Brothers Organic Ketchup, which has won several Great Taste Awards
, and the Curtice Brothers Organic Chilli Ketchup, there are now also four new organic sauces
from the brand for the retail channel – from curry ketchup and Sweet 7 Chilli Sauce to mayonnaise made with eggs from free-range chickens.
A Return to the Source
Not only is Curtice brothers growing its market presence and portfolio of products, but also continuing to add industry leaders
and partners who are committed to the success of the brand. In 2020, Henry McGovern and Clive Schlee became part of the "brotherhood" and in the same year, the brand, which was born in the USA in the 19th century, returned to its roots in Rochester, New York, and thus to the American market with JV partner Matt Betters, a descendant of the original main shareholder.
Now Curtice Brothers, in a joint venture with William Bray
and local investor Man On Li
, is set to conquer the fast-growing ketchup market in Asia
. Bray has been active as an entrepreneur and investor in Asia for 15 years and ran the business of the successful British brand Pizza Express there for many years as a franchise partner. He and his team will drive the development of Curtice Brothers from Hong Kong and Shanghai, initially in China and later throughout Asia.
Corporate Culture Characterized by Passion
"I am very happy to be a part of the Curtice Brothers. The quality of products is excellent
, the team is exceptional, and the company culture is one of passion for the brand," says Bray. "I firmly believe that Asian consumers will be excited to taste Curtice Brothers' attention to detail with our organic sauces - at home and in the restaurant."China is the second largest ketchup market in the world after the US.
"More and more consumers there love to complement their home cooking with Western dishes and healthy organic ingredients," explains Mario C. Bauer. "Our newly formed joint venture in Asia will convince them of the unique quality of Curtice Brothers products with its own sales team and adapted recipes in the hospitality, retail and online channels."
Taking the Iconic Brand into the Future
PRET Co-founder Sinclair Beecham is another high-profile industry leader to join the Curtice Brothers shareholder group. "I have been following and supporting Mario in his activities around this fantastic brand and high-quality products
since day one and am now also delighted to officially become part of Curtice Brothers," Beecham comments on his entry into the company.
The third new “brother" and investor Fritz Schweiger
founded the investment and corporate finance boutique Q-ADVISERS
in 2010 for his engagements in asset management, private equity and venture capital. He also has a big appetite for ketchup: "The market is ripe for disruption and we can't wait to successfully take the iconic Curtice Brothers brand into the 21st century together with this incredible team."
Mario C. Bauer sums up the family-like corporate culture of Curtice Brothers: "I only do business with people I also go on holiday with
. I am very grateful that my friends as investors contribute to the international success of Curtice Brothers with their experience, network and ideas to support the management in developing the company with all their strength."