Digital

Tim Hortons is entering the Metaverse

Tim Hortons in the Roblox metaverse
CNW Group/Tim Hortons
Tim Hortons in the Roblox metaverse

Tim Hortons is entering the Metaverse for the first time with a fun Tims Speed Run obstacle course playable on Roblox. Players are challenged to race through the course while carrying a tray of Tims, hopping across spinning donuts and bagels, dodging Timbits boulders, and picking up golden coffee beans for bonus points.

The Tims Speed Run challenge is available to play on Roblox. The one-of-a-kind obstacle course takes fans through a world populated with mountain-sized Tims coffees and donuts. Developed in partnership with Roblox and Media.Monks, this unique course will be available to play for Roblox users globally for the next month.

Only last week, Starbucks has announced its launch in the metaverse. The so-called Starbucks Odysee is supposed to come alive later this year. Other foodservice brands such as Taco Bell, Chipotle and Wendy’s can already be found in the metaverse.

About Tim Hortons

In 1964, the first Tim Hortons restaurant in Hamilton, Ontario opened its doors. Over the last 55 years, Tim Hortons has become Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. Tim Hortons has more than 5,100 restaurants in Canada, the United States and around the world.

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