Domino's Pizza | Germany

How a robot delivers pizza in Berlin

The new delivery robot poses with Geert-Jan van Nunen, Andre Ten Wolde and Daniel Richart in front of the Domino's store in Berlin-Charlottenburg.
Domino's Pizza Deutschland
The new delivery robot poses with Geert-Jan van Nunen, Andre Ten Wolde and Daniel Richart in front of the Domino's store in Berlin-Charlottenburg.

Domino's is now delivering pizzas in Berlin using a new type of delivery robot. The pizza makers are cooperating with Teraki, a company specializing in artificial intelligence software. Domino's is thus relying on the only robot currently operating on German sidewalks and the first delivery robot to receive official approval for operation in Berlin's public space.

It looks a bit like a newspaper box on big, colorful wheels. Two headlights on the front remind us of a pair of eyes, and the "Domino's" imprint makes it clear: This is all about pizza. Aommediately, this latest-generation semi-autonomous delivery robot will take over the"Golden Mile", the near perimeter of Domino's stores, in Berlin Charlottenburg North.

This is the first delivery robot to have the necessary permits to operate in public spaces. It is thus the only robot currently operating on sidewalks in Germany and not on a campus or in another enclosed area.

The robot learns

Hot pizza and snacks are transported in an insulated compartment. Through its sophisticated sensor technology (cameras, radar, telematics), the delivery robot learns more with each order to navigate the capital's sidewalks. Deliveries will initially be made locally in Charlottenburg North in order to optimize existing algorithms and thus increase the robot's level of autonomy with each delivery.

"We are thrilled to be able to offer robot deliveries with Domino's," said Geert-Jan van Nunen, CCO of Teraki. "Our software has been tested in the automotive industry and delivers excellent results, which have also been certified by the authorities. This is exactly what we are doing together with Domino's Pizza, who are an innovator in this field."

No replacement for drivers

"We are proud to be driving this project forward together with Teraki, and to learn from each other in order to prepare Domino's optimally for the demands of the market of the future" is also pleased Andrè ten Wolde, Domino's Pizza Enterprise CEO Europe, and adds: "Particularly in view of the highly competitive labor market and the shortage of drivers, we are convinced that in the future we will be dependent on the support of delivery robots in order to continue to optimally serve the needs of our customers."

"The "Golden Mile" as we call the near perimeter of our stores, offers great opportunities for autonomous delivery. In the future, we see delivery robots as a supplement to our drivers in the close radius of our stores and never as a replacement," emphasizes the CEO Europe.

The aim of the test phase, which will last several weeks, is to gather sufficient information that will be helpful for further development and a future deployment of delivery robots in urban areas. 

stats