Premiere: A look behind the scenes of the Burj Al Arab

Jumeirah Group launches ‘Inside Burj Al Arab’, a guided tour of the iconic landmark.
IMAGO / Panthermedia
Jumeirah Group launches ‘Inside Burj Al Arab’, a guided tour of the iconic landmark.

For the first time in its history, the legendary luxury hotel Burj Al Arab opens its doors to external visitors. During a 90-minute tour, a butler takes guests on a journey of discovery through the house.

During the guided tour, participants hear unknown stories of Dubai's world-famous hotel and learn what makes the international icon of the United Arab Emirates a landmark of architecture.

"Dubai is a world-class destination. Its exceptional leadership reflects the city's innovative spirit and highlights the quality of Jumeirah Group's luxury hospitality," said Jose Silva, Chief Executive Officer, Jumeirah Group. "Visitors can now exclusively discover this iconic landmark and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai."

The "Inside Burj Al Arab" tour includes a visit to the hotel's famous Atrium and glamorous Royal Suite, as well as a curated Experience Suite with digital interactive elements. Using original architectural designs, guests are immersed in the hotel's early days.

A highlight of the tour is the new outdoor lounge, UMA. From here, visitors have a perfect view of the Arabian Gulf. A selection of exquisite delicacies and spirits will be served. Guests also have the opportunity to reserve a table at one of the hotel's award-winning restaurants.

Those interested can register for the tour at