A new chapter for Segafredo began in Düsseldorf in October. The traditional Italian roaster presented its first location of the Artisan coffee bar concept "Segafredo Select". The café is located in Düsseldorf Airport (landside) and has two seating areas, one of which is full-service.
The hot drinks classics are prepared with hand-roasted coffee blends and single-origin roasts developed exclusively for the café. This is complemented by a selection of exciting brewing methods. Coffee innovations are also on offer - from fusion cocktails to cold brew. In addition to coffee, Italian specialties and microlot teas will round out the offerings.
The minimalist design and organic touches - from waterfalls to well-placed plants and natural stone flooring - are designed to transport guests from the hustle and bustle of a busy international airport to a modern, piazza-inspired space.
Düsseldorf: Segafredo Select celebrates premiere
Italian style, global vision
"With a history like ours, it's no surprise that we've embraced the things that make the café experience great: the stylish but relaxed atmosphere, the attention to quality service, and the serious focus on coffee. But Segafredo Select brings something new by combining
this classic recipe with a new range of global coffee drinks
, from Cold Brew to Fresh Brew to Signature Drinks. This gives us something truly unique and represents what we believe is the best of modern Italian coffee culture," Pascal Heritier, Chief Operating Officer MZB Group
. The official opening of Düsseldorf's Segafredo Select will take place in mid-December.
The Segafredo brand is a core part of the Massimo Zanetti Beverage Group S.p.A.
, a world leader in the production, processing and marketing of roasted coffee and other selected categories distributed in around 110 countries. The Group manages the various activities, from sourcing to consumption, and operates 21 plants in Europe, Asia and the Americas, as well as a worldwide network of about 400 coffee shops in 50 countries.
Managing Director: Frank Schwaiger
Foodservice turnover 2020 (estimated): 17.5 million euros with 61 franchise espresso bars
Community catering: 140 locations
Worldwide: around 400 espresso bars