The Espresso House Group has set up its own website for the digital sustainability report.
The Espresso House Group has published its sustainability report for 2020. The coffee bar brand founded in Sweden and part of JAB Holding presents the contents to all interested parties on the specially created website tomorrowfriendly.com.
2020 was dominated by the Corona pandemic, so the top priority was the safety and well-being of employees and guests, the company reports. In response to the pandemic and to provide a better guest experience, Espresso House has focused on expanding its digital distribution channels, it says.
Espresso House Group says the impact of the Corona pandemic also hit it hard. Ultimately, these new circumstances evoked significant changes in the business. Top priorities: creating a safe work environment for employees and securing as many jobs as possible. "Our most important goal is and has been to be there for our employees and guests as best we can during this difficult situation. When we realized we were entering a pandemic in a very short period of time, we had to make adjustments in restructuring our various business functions and make some difficult decisions to reduce headcount," said Maria Flaig, Chief People Officer of Espresso House Group.
Because Covid-19 was handled very differently by regulators in the markets in which Espresso House Group operates, the company had to navigate its way through each set of regulations.
For guests, the coffee bar brand has focused on ensuring safe visits to cafes and exploring new digital distribution channels. This includes the expansion of home delivery, the ability to pre-order in the café and the introduction of coffee flat rate in all five markets.
"We needed to think outside the box and integrate offers into our app to simplify the experience for our guests in the current situation. In the app, payment is made in advance and our guests can easily pick up food and beverages from our stores and avoid unnecessary contact. All innovations
have proven to be strong assets
and complement the traditional business model of Espresso House Group," says Maria Flaig.
„Das vergangene Jahr brachte zahlreiche beispiellose Herausforderungen und harte Arbeit mit sich, zeigte aber auch einen erstaunlichen Kampfgeist unter unseren Mitarbeitern, um unsere Teams, unsere Gäste und unsere Marke zu unterstützen“
Espresso House Group has a tradition of supporting local communities and associations. In 2020, employees showed their support by donating products to employees at hospitals and organizations
working to fight Covid-19. Other initiatives included donations of food and coffee to various organizations to address food waste
and help local communities.
In Colombia, the company worked with a local partner to establish a Farmer Field School
to support coffee farmers. The school enables the teaching and sharing of knowledge about coffee production in connection with sustainable cultivation methods and business management.
The Farmer Field School has both physical and virtual classrooms and a total of 206 farmers have benefited from the project so far, which will continue in 2021.
Espresso House was founded in Sweden in 1996 and is considered the leading premium coffee shop brand in the Nordic countries with 6,000 baristas and over 460 coffee shops in Sweden, Norway, Finland and Denmark. Since autumn 2018, Espresso House is also available in Germany with coffee shops in Hamburg, Berlin, Potsdam, Bremen and Göttingen. Over 100,000 guests visit an Espresso House every day. Espresso House is part of the JAB Holding Company.