EU authority

Protection for Oktoberfest as a trademark

Oktoberfest is now a protected trademark.
Imago Images / Westend 61
Oktoberfest is now a protected trademark.

The Oktoberfest is Munich's world-famous flagship event. This is accompanied by business ideas that want to exploit the fame of the Wiesn without the Bavarian capital having anything to gain from it. This has now been put a stop to.

After five years of examination by the EU Intellectual Property Office (EUIPO), the "Oktoberfest" has become a protected trademark. The office, based in Alicante, Spain, has approved the Munich city council's application and has now published the trademark on its website with the status "registered".

The trademark protection is initially valid until 2026. The Munich city administration wants to prevent Oktoberfest profiteers. The term is now protected for 22 "product classes" from soap to credit cards to uniform rental, including tourism advertising. The protection of the Oktoberfest brand does not mean that Oktoberfest imitations from Brazil to Malaysia to the USA can no longer take place.

However, the plan of some businessmen to set up a large-scale replacement Oktoberfest in Dubai has caused trouble in Munich.

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