European Foodservice Summit 2022

Taster - the delivery business of the future

Anton Soulier on stage in Zurich.
Thomas Fedra
Anton Soulier on stage in Zurich.

"Taster is a family of restaurants of a new type. It is the future," says Anton Soulier confidently, founder of digital restaurants "Taster". Expansion continues

He explains his successful model at the 23rd European Foodservice Summit in Zurich. The Taster restaurants are not classic storefronts, but more or less the new generation of "Ghost Kitchens."

Founded in Paris

Taster was originally born in Paris under the name "Mission Food." This startup was a food delivery brand that ran its own chain of restaurants with carefully composed menus.

Since its founding in 2017, the company's growth has been rapid. After only a short time, numerous orders were received. Taster's success model: manageable and carefully prepared dishes are at the customer's doorstep within 20 minutes.

Soulier believes in the global delivery market. "It's going to grow tremendously in the coming years," he says. In the UK, for example, Generation Z already orders food online at least once a week - in China, that number is already three times higher.