Expansion | South East Asia

Shake Shack to open in Bangkok

The first Shake Shack opened 2004 in Madison Square Park in New York. In 2023, the Premium Burger Brand plans to open its first store in Thailand.
IMAGO / Levine-Roberts
The first Shake Shack opened 2004 in Madison Square Park in New York. In 2023, the Premium Burger Brand plans to open its first store in Thailand.

Shake Shack Inc. and licensee Maxim’s Caterers Limited are expanding their partnership and plan to open 15 Shacks in Thailand by 2032, targeting the first flagship to open in Bangkok in 2023.

“Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions, and we can’t wait to serve Thailand their first ShackBurgers soon,” says Michael Kark, Chief Global Licensing Officer of Shake Shack. “Our partner, Maxim’s, has set the bar high and we are thrilled to continue our partnership with them and bring our mutual commitment to quality ingredients and hospitality to our Thai guests.”
 
Maxim’s currently operates 24 Shake Shacks in Greater China including Shanghai, Beijing, Shenzhen, Nanjing and Guangzhou, as well as Hong Kong and Macau. Maxim's has more than 60 years of experience operating in the food, beverage and retail sectors including full-service and quick-service restaurants, bakeries and coffee shops.
 
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is one of Asia’s leading food and beverage companies comprised of Chinese, Asian and Western restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 1,800 outlets in Hong Kong and Macau regions, Mainland China, Vietnam, Cambodia, Thailand, Singapore and Malaysia.

“We have been humbled by Shake Shack’s fans in Asia as well as the warm reception of Maxim’s in Thailand,” says Michael Wu, Chairman & Managing Director of Maxim’s Caterers Ltd. “Maxim’s and Shake Shack have built a trusted partnership and we are excited to carry the relationship forward to Thailand.”
 
 
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 32 U.S. States and the District of Columbia, including more than 100 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.


 

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