Expansion

A Hard Rock Hotel for New York

The official opening is scheduled for April 2022.
Hard Rock Cafe International
The official opening is scheduled for April 2022.

Located in New York City, in the heart of 159 West 48th Street, just steps from Times Square, Broadway, Rockefeller Center, Bryant Park and Fifth Avenue, the iconic brand's new flagship hotel is designed to celebrate the legacy of Music Row.

The newly constructed hotel features 446 exclusively designed guest rooms and some suites with floor-to-ceiling windows. On the 34th floor is the jewel of the Rock Star Suite, a two-story glass-enclosed penthouse with sweeping city views, contemporary original artwork, custom music memorabilia and a large terrace. Rooms at the Hard Rock Hotel New York are available at launch starting at $395. Official debut is April 2022.

Award-winning design firm Jeffrey Beers International is responsible for the interior design. The hotel is not missing legendary memorabilia honoring musicians. Pieces include a classic leather motorcycle jacket owned and worn by Joey Ramone, a pair of silver patent leather boots worn by Lady Gaga, a record player with a built-in microphone and a lathe for direct recordings by Les Paul, and handwritten lyrics for John Lennon's 1972 ode to his adopted hometown of "New York City." In addition, the hotel will feature live music and a variety of entertainment in all public areas.


Culinary concepts include the upscale NYY Steak, developed in collaboration with the New York Yankees. Mozambique wood-paneled walls are complemented by autographs of famous players, while traditionally sourced steaks, locally sourced seafood and appealing entrees are served on fine china inscribed with player numbers.

The RT60 Rooftop Bar offers fresh cocktails, appetizers to share, a stylish atmosphere and views of the city. The bar also aims to entice world-renowned DJs and local talent. The light-filled, three-story atrium and open-air terrace are located on the main level and accessed by a grand staircase from the street. Live music events are held here.


The highlight of the hotel is said to be The Venue on Music Row, a dedicated flexible event space that can accommodate up to 400 guests. In addition, the brand's signature Rock Om program will be offered, pairing yoga practice with a curated soundtrack for on-demand in-room sessions. In addition, more yoga offerings are planned.

Offerings such as the Sound of Your Stay, which allows guests to listen to artist- and musician-curated track playlists, Crosley turntables available with on-demand wax, or a Fender guitar with picks to play privately in the room, round out the concept. The Roxity program offers entertainment for the whole family, and the Unleashed pet program welcomes four-legged friends.

Hard Rock International is also celebrating 50 years as one of the world's most recognized entertainment, hospitality, gaming and leisure brands.

"This is a unique moment for Hard Rock International and a true milestone in our journey to expand our lifestyle hotel portfolio," said Dale Hipsh, senior vice president of hotels, Hard Rock International. "New York City is the cultural capital of the world, and as a brand, we've been eagerly awaiting the right opportunity to bring our entertainment-driven hospitality to this market."
About Hard Rock Hotels & Casinos
Hard Rock Hotels & Casinos offers entertainment, contemporary design, special service and amenities for modern travelers - always with a focus on music. The brand includes 26 distinctive hotels and 9 hotels & casinos in exciting locations around the world. Hard Rock Hotels offer live music, special dining, spa services and many other amenities.



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