Expansion

Ruby announces market entry in the Netherlands

Launching in May 2022: The Ruby Emma Amsterdam.
Ruby Hotels
Launching in May 2022: The Ruby Emma Amsterdam.

For the Ruby Group, led by founder and CEO Michael Struck, the market entry into the Netherlands is another milestone.

The Ruby Emma Hotel offers a total of 288 rooms on 21 floors. In addition, there is a 24/7 bar. The building already housed an existing hotel, making it the group's first rebranding project. The public areas will receive a complete redesign. The main focus is on high-quality and sustainable materials. In addition, as already at Ruby Leni in Düsseldorf, there will be spacious resident rooms, which are additionally equipped with a free-standing bathtub and offer enough space for a longer stay. The hotel is scheduled to open in two stages: The hotel rooms in May 2022, the gastronomy in September 2022.

The new hotel is located in the up-and-coming Amstelkwartier district, as part of an urban sustainability initiative of the city of Amsterdam. With its sustainable construction and energy efficiency systems, the building, which in 2018 became the first in Europe to be LEED Platinum certified, fits perfectly into its surroundings. The hotel is also just five minutes away from the trendy De Pijp district with its numerous bars and restaurants. It is ten minutes by metro to Amsterdam Centraal Station and 15 minutes by car to the airport.

"Ruby's Lean Luxury philosophy addresses a growing niche in Amsterdam's highly competitive hotel market. In addition, Ruby Emma differentiates itself in the market through its exceptional sustainability, not least thanks to its unique building technology," says Julian Mörs, Group Director Development at Ruby.

About Ruby Hotels
Munich-based Ruby Group, led by founder and CEO Michael Struck, is setting new standards with its Lean Luxury philosophy. With a lean organizational structure and a focus on the essentials, Ruby is positining itself with contemporary, affordable luxury for modern, cost- and style-conscious customers. Founded in 2013, the group now operates thirteen Ruby Hotels, with 22 additional hotels under construction or in the planning phase.

With the joint venture Ruby Asia, founded in 2018, Ruby is expanding into Asia. In addition, Ruby offers Ruby Workspaces in Munich, Hamburg and Düsseldorf. Financially strong partners support Ruby's expansion. ECE Group; Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; Michael Hehn, entrepreneur and Michael Struck jointly hold the company shares.



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