F&B trends | The Future Laboratory

Welcome to the era of adaptive appetites

Will consumers accept wine from cans? Climate change, resource scarcity and the cost of living crisis are accelerating a transition to tins in the wine industry, says The Future Laboratory.
IMAGO / Robert-Levine
Will consumers accept wine from cans? Climate change, resource scarcity and the cost of living crisis are accelerating a transition to tins in the wine industry, says The Future Laboratory.

In biology, adaptation is the process by which living things change themselves to better suit their environment, gaining new and advantageous traits along the way, explains The Future Laboratory. Now, a global cost of living crisis is forcing consumers, food producers and hospitality providers to do the same: adaptation, innovation and constant iteration in response to continuing market uncertainty, are proving essential to navigating the food and drink sector.

In biology, adaptation is the process by which living things change themselves to better suit their environment, gaining new and advantageous trai

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