Find out what we discovered this week

McDonald's tests cold brew/ KFC: expect the unexpected/ Panera Bread launches new marketing campaign

Dear Reader,

This edition of our weekly newsletter as usual covers noteworthy and curious news from the international hospitality business, must-knows to speed up your business. Find out what we discovered about Jollibee from the Philippines gearing up to become a global brand, how climate change could impact beer production – and how restaurants can impact climate change. Last but not least: Five well-kept secrets of the restaurant industry finally revealed!

Enjoy reading!
Your FoodService Bites team


Jollibee — the 'McDonald's of the Philippines' — is opening its first store in Manhattan as it gears up for its American takeover 
Jollibee, a Filipino fast-food behemoth, is opening its first location in Manhattan, NY/USA, on October 27, 2018. The chain, known for its spaghetti and fried chicken, has an "aggressive" expansion plan for the USA. Jolibee's parent company recently acquired stakes in burger chain Smashburger and fast-casual Mexican chain Tortas Frontera as part of its aspirations to become one of the five biggest restaurant companies in the world. (Approx. reading time: 2 min.)

5 emerging brands reveal secrets to success
Instagrammable merchandising. Hyper-focused menu. Sexy vegetables. Gorgeous food. Authenticity. These are the individual attributes of this year’s Hot Concepts Award winners, who were recognized during this week’s MUFSO conference. (Approx. reading time: 4 min.)

McDonald’s tests cold brew coffee
McDonald’s is testing cold brew coffee in 74 locations in the San Diego market. The chain announced Monday that it is exploring the beverage, which has been one of the hottest trends in the coffee sector for the past few years. (Approx. reading time: 1 min.)

Subway expands delivery to 9,000 restaurants
Subway said that it now has delivery at nearly 9,000 restaurants through a group of partnerships with different delivery providers as it rapidly expands its service throughout the USA. (Approx. reading time: 1 min.)

Weekly Research Bite

Breakfast – meanwhile many consumers already use the away from home for the first meal during the day. But what are the preferred market segments that European consumers choose? Are there differences between the countries? There are, indeed, big differences, not to say there is no communality between Italy, Germany and Great Britain. Italians focus their breakfast visits on one segment: Bars. Almost 2 out of 3 morning visits take place there. In Germany, bakeries are the preferred segment with a market share of 25%. The Brits split their breakfast visits over several segments: Retail/Grocery and Coffee Bars are almost equally important.


Panera Bread launches ‘Food Interrupted’ campaign
Panera Bread has launched a marketing campaign aimed at food transparency that includes new nutritional menu labelling and a video series exploring food issues. (Approx. reading time: 2 min.)

KFC’s CMO to fans: Expect the unexpected
When Andrea Zahumensky stepped in as CMO of KFC U.S. in December 2017, the brand’s so-called re-colonelization effort was well underway. Zahumensky said she is taking KFC to the next level with a strategy that promises better brand access, playful iterations of Colonel Sanders and the introduction of cult-favourite foods. (Approx. reading time: 3 min.)

Food and Beverages

Plant-based menus can help slow global climate change
Raising animals for food is a major contributor to climate change, responsible for an estimated 14.5 percent of all global emissions. Following the UN report on the dire prospects for the future of the planet, the Climate, Land, Ambition & Rights Alliance has presented its own self-described “radical” plan to keep global temperatures from rising more than 1.5°C. (Approx. reading time: 2 min.)

Climate change could cause worldwide beer shortage
Severe changes in the climate could mean a shortage in the global beer supply, and as a result, push prices up, according to new research. (Approx. reading time: 3 min)

Recipe report: On-trend appetizers
Customers not only choose appetizers to start a meal, they also order them as snacks, small plates and table shares. To get a bigger piece of this business, freshen up your starter selection with these five new recipes. (Approx. reading time: 3 min./Slideshow)

By the way …

5 restaurant mysteries solved this week
Big reveals recently dashed a number of the mysteries that have perplexed inquisitive restaurateurs, long and short term. Why, for instance, was a pile of DiGiorno-brand frozen pizzas stacked inside a Little Caesars? How big does In-N-Out plan to get? And what, pray tell, is the preferred burger of a true Texan? (Approx. reading time: 3 min.)