Preview – First results

A first peak into Europe's Top 99 foodservice players

Yum! Brands star in Europe ist rising. The parent company of KFC, Pizza Hut and Taco Bell managed to climb to rank 3 of the Top foodservice company in Europe.
Imago Images / ZUMA Wire
Yum! Brands star in Europe ist rising. The parent company of KFC, Pizza Hut and Taco Bell managed to climb to rank 3 of the Top foodservice company in Europe.

The exklusive and highly anticipated ranking of Europe's Top 99 foodservice player will be due in the October of foodservice Europe & Middle East. We present you with a first look. Also: don't miss out on our exklusive Digital Summit Talks starting at the end of October.

In 2019 Europe’s Top 99 foodservice players achieved sales growth of 7.4% (in constant currency). Two sectors are dominant, namely quickservice and contract catering. Greatest growth was in the QSR segment (+10.9%), mainly because of expansion, acquisitions and delivery services. For the top 99, 2019 proved to be a record year, with levels of turnover and growth that will not be seen again for some time to come.
Editor's Note: We have used figures from the end of 2019 / beginning of 2020 - without adjustments for the Covid-19 crisis. That way, the successes and overall impressions of the year will remain valid for future consideration and comparison.

The Top 10

McDonald’s weighs in at over € 26 bn system sales and 8.2% growth (both estimated). With combined net sales of nearly €69 bn, the Top 10 players account for more than half the turnover of all Top 99 companies.

There is movement in ranks 3 to 6. Significant amongst these are Yum! Brands, who, with almost 25% growth, climb from 5th to 3rd place. Not one player in this top group has reported a decrease in sales.

Top Europe's foodservice players 2019

Quelle: © foodservice Europe & Middle East
R.GroupSales '19
1 McDonald's*26,500
2Sodexo8,129
3Yum! Brands6,826
4Compass Group6,675
5Burger King*5,740
6Elior4,923
7Domino's Pizza*2,970
8Mitchells & Butlers2,550
9Starbucks*2,430
10Autogrill Group2,163
 Total68,906

Growth Champions

This year, the list of the fastest growing companies is headed by Alsea Iberia from Spain (rank 28) with a turnover plus of 68.4%. Alsea, Mexico’s biggest restaurant company, made big investments in Europe.Second in line is the Restaurant Group from the UK (rank 23) with a growth rate of 56.4%.

Growth star number three with 45.7% plus compared to the sales in 2018 is Dodo Pizza from Russia (rank 84). New names in the list include: Papa John’s (rank 58) and O’Tacos (rank 97)

Takeaways

 
  • McDonald’s lead the pack, far ahead of all the competition.
  • The share that American quickservice brands hold in the Top 99 chart is again on the increase.
  • At both national and European level, mergers and acquisitions are changing the landscape of ownership dramatically.
  • Scandinavia: in the north, the strategies and operations of restaurant players are typically more sustainable than in other parts of Europe.
  • Chain networks: for Yum! Brands Europe represents 54 national markets, for McDonald’s, in second place, 39 and for Subway 34.
  • In the matrix of change, delivery and related services are becoming a leading contributor to comparable sales.
  • Burgers & pizza: These two billionaire bestsellers in our sector enjoy a major presence in our ranking.
  • The aim must be long-term success – in the interests of staff, brand and owners.

Don't miss out: Digital Summit Talks

As you know, the organizers of the 21st European Foodservice Summit – GDI/Switzerland, dfv media group/Germany and Prof. Dr. Christopher C. Muller/US – have decided to postpone this year’s event (24-25 September 2020) to 20-22 September 2021 for obvious reasons.

We will instead for this year start a series of Digital Summit Talks on October, 29th, 3p.m with Jochen Pinsker (npdgroup) talking about consumer data in our industry. What’s going on in Europe’s largest country markets, what are the trends for 2021?

All details will be available shortly, stay tuned.


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