Florence

A look at the 2022 Lavazza calendar

Afghan rapper Sonita Alizada is vocal in her opposition to forced marriage and the phenomenon of child brides.
Emmanuel Lubezki
Afghan rapper Sonita Alizada is vocal in her opposition to forced marriage and the phenomenon of child brides.

Lavazza, the traditional Italian roaster, presented its latest calendar in Florence during the Renaissance Awards on 11 October 2021. The time for pause and reflection is over, now is the moment to act. For the 2022 Lavazza calendar, the multi-award-winning Emmanuel Lubezki has portrayed six activists, including musician Ben Harper.

"I can change the world" was the inspiration for this artistically ambitious work. Conceived and realised under the creative direction of the Armando Testa agency. The project begins with the title "I can change the world". Interpreted in photography and music, the stories of the six activists trying to change the world through art are a call to all. Captured by one of the greatest photo directors in film history and three-time Academy Award winner Emmanuel Lubezki.

Florence: The Lavazza calendar 2022



"I can change the world" is the message from the images of the six "ambassadors" - all very different in age, culture and geographical background. What unites them: their ability to express their activism through art. In keeping with Lavazza's concept of "The New Humanity", the focus of the project is on people. The men and women selected are committed to social and environmental causes through various forms of art:

  • Musician Ben Harper tackles social inequalities and raises awareness of the impact of the climate crisis
  • Saype, a pioneer of sustainable "land art," creates monumental works focused on planetary conservation and social cohesion
  • Afghan rapper Sonita Alizada is vocal in her opposition to forced marriage and the phenomenon of child brides
  • Jewelry designer Shilpa Yarlagadda makes the case for women's empowerment
  • Marine biologist Cristina Mittermeier documents the ongoing destruction of the oceans through photography.
  • Fighting racism, sexism and homophobia is street dancer Shamell Bell.

"The goal of the 2022 calendar is to honor the stories of those who, with extraordinary, artistic talent, put their beliefs into practice every day of their lives to make the world a better place, offering us an open and unadulterated perspective that can free us from any constraints that might keep us from working together for our common good and that of our planet. We want to send out a message of belief in the possibility of changing ourselves and changing the world together," explains Francesca Lavazza, member of the Lavazza Group's Board of Directors.

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