Gastronomy of tomorrow

Four social factors

People are increasingly working from home and cooking for themselves - a factor that is influencing the future of the catering industry.
imago images / Jochen Tack
People are increasingly working from home and cooking for themselves - a factor that is influencing the future of the catering industry.

The year 2020 has brought transformation to the restaurant industry across the globe. What does this mean for the future of the industry? According to npdgroup Germany, four major social aspects are coming into focus.



Overall economic situation

In addition to the strength of the economy and the speed of recovery, the overall economic situation also includes, among other things, the development of unemployment figures or the number of recipients of short-time working benefits. For example, one unemployed person causes ten other people to worry about their job. This, in turn, influences the willingness to spend.

Changes in capacity and supply of restaurateurs

The openness to go out is based on consumers' feelings and assessments.

Consumer sentiments and perceptions

Change in restaurant offerings includes deliberate restaurant closures or bankruptcies. However, this also refers to reduced food offerings and new dishes designed specifically for the delivery business.

Changes in private and professional life

Changes in personal and professional life add up to factors such as business and vacation travel as well as home office and mobile working. People are spending more time at home and cooking more themselves.

Read our December issue for anin-depth analysis on the forecast for the overall market in 2021.
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