Global Data | Digital marketing

Demand for tailored products increases

Locally-inspired dishes could help brands stand out in a competitive environment, say the analysts of Global Data.
KFC
Locally-inspired dishes could help brands stand out in a competitive environment, say the analysts of Global Data.

Plagued by consecutive challenges over the last few years, from Covid-19 to rising inflation, understanding and micro-targeting key demographics is fast becoming a significant investment area for foodservice providers, especially regarding younger generations, writes GlobalData.

Plagued by consecutive challenges over the last few years, from Covid-19 to rising inflation, understanding and micro-targeting key demographics i

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