Hamburg Foodservice Preis | Germany

Awards for Big Mamma and McDonald's

Winners of the Hamburger Foodservice Preis 2022: Ingrid Hartges (Dehoga), Adrian Storp (Big Mamma Group) and Susan Schramm (McDonald's Germany).
Thomas Fedra
Winners of the Hamburger Foodservice Preis 2022: Ingrid Hartges (Dehoga), Adrian Storp (Big Mamma Group) and Susan Schramm (McDonald's Germany).

This year's winners of the Hamburg Foodservice Awards are the gastronomy companies Big Mamma from Paris and McDonald's Germany with headquarters in Munich. Ingrid Hartges, General Manager of the industry association Dehoga Bundesverband, receives an honorary award. Since 1983, the Hamburg Foodservice Award has been a coveted industry trophy that honours companies and personalities who have rendered outstanding services to the food service industry.

After a two-year break due to the pandemic, a festive award ceremony was held again this year on 30 April in Hamburg. The industry award is being presented for the 38th time. The sponsor of the award is the dfv Mediengruppe, which publishes the trade magazines foodservice and foodservice Europe & Middle East, among others.

A profile of this year's award winners:

Big Mamma Group, Paris

Bel Mondo in Madrid: Each restaurant of the Big Mamma Group has its own distinct look and name.
Jérôme Galland
Bel Mondo in Madrid: Each restaurant of the Big Mamma Group has its own distinct look and name.

The Big Mamma Group has successfully succeeded in making honest and healthy cuisine suitable for the masses while setting ecological and sustainable standards. With the founding of Big Mamma in 2013, Victor Lugger and Tigrane Seydoux dedicated themselves to Italian cuisine. The success story started in 2015 with the first restaurant in Paris. Other branches in France followed - six in Paris, one each in Lille, Lyon, Bordeaux and Marseille.

Neither Brexit nor the Corona pandemic has stopped the two young Frenchmen from taking their gastronomic format to other countries. In 2019, the Big Mamma Group expanded to London and, in the middle of the first Corona year, the first branch in Madrid was launched, followed by the second in the summer of 2021. Today, the group counts a total of 16 restaurants and employs 1,500 people. The opening of a branch in Kensington is imminent and Germany can also look forward to a first restaurant of the Big Mamma Group: Giorgia Trattoria will open in Munich in early summer 2022.

And although each individual location bears its own name and follows its own leitmotif, the focus of all units is on classic Italian home cooking and a life-affirming ambience. Sustainability and ecological awareness are also high on the agenda of the two founders: Big Mamma uses 100 per cent green energy in all its restaurants. Since 2018, they have been a member of the "Certified B Corporation", whose motto is "Use business as a force for good".

McDonald's Germany, Munich

McDonald's has been on the German market for half a century and at the forefront of professional gastronomy for 40 years. The backward years of 2013 and 2014 in Germany were followed by a radical and fast-acting transformation. Thus, the group has managed to emerge from a crisis highly strengthened and to adapt to the current zeitgeist.
Susan Schramm, CMO of McDonald's Germany, accepted the award for McDonald's Germany.
Thomas Fedra
Susan Schramm, CMO of McDonald's Germany, accepted the award for McDonald's Germany.

The first "Restaurant of the Future" opened in Frankfurt Airport in 2015, marking the beginning of the evolution of the kitchen organisation and the sales process that McDonald's has since implemented throughout Germany. As a result, the brand's sales with almost 1,500 units in Germany have increased by 22 per cent from 2015 to 2019 to an estimated 3.675 billion euros.

The new standard in the stores is called Tableservice - no more waiting at the counter, but ordering and paying at the kiosk or via app. Thanks to the three Ds - Drive. Delivery. Digital. - McDonald's has also survived the Corona crisis. With 3.5 per cent fewer stores, sales in 2021 were down 5.6 per cent compared to the pre-Corona figure.

McDonald's is a global brand that operates locally to be relevant to its guests in each country. Therein lies the strength of the award winner. The company sees itself as an everyday player in society. Therefore, for maximum reach, it offers both premium products and value-for-money options.

Mario Federico, Managing Director of McDonald's in Germany, emphasises the following for success: operational excellence and then dynamic moving forward.

Ingrid Hartges, Managing Director of Dehoga Bundesverband, Berlin

The Hamburg Foodservice Award of Honour goes to Ingrid Hartges, Chief Executive of the Dehoga Bundesverband. Born in the Lower Rhine area, the trained lawyer works from Berlin for the hotel industry, gastronomy and the entire hospitality sector. She is being honoured for her extraordinary commitment to the industry during the Corona pandemic.
 Peter Altmaier (German Federal Minister for Economic Affairs and Energy from 2018 to 2021) praised the commitment and constructive cooperation with Ingrid Hartges during the Corona pandemic for the hospitality industry.
Thomas Fedra
Peter Altmaier (German Federal Minister for Economic Affairs and Energy from 2018 to 2021) praised the commitment and constructive cooperation with Ingrid Hartges during the Corona pandemic for the hospitality industry.

When the gastronomic industry was in lockdown for a total of nine months in 2020 and 2021, Ingrid Hartges was in constant action. She successfully fought for economic aid from Berlin and Brussels as well as the permanent reduction of VAT. It is important to her that all business categories of the hospitality industry are taken into account - from micro-enterprises to conglomerates.

The jury praised her diplomatic skills and her strong sense of justice: "Wherever she intervenes, something moves". With a permanent presence online, in print and on TV, Ingrid Hartges has become the voice of the hospitality industry during the pandemic.

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