Max Burgers from Sweden is one of the pioneers of foodservice chains that focus on sustainability and climate responsibility. CEO Richard Bergfors will speak at the International Foodservice Forum on March 9 at the Congress Center Hamburg, one day before the start of Internorga.
To the program and ticket store of the International Foodservice Forum. Early bookers can expect attractive discounts.
Richard Bergfors and Max Burgers are particularly concerned about environmental protection. His English-language presentation is entitled:
Tackling Climate Change - Bite by Bite.
Richard Bergfors is CEO of Max Burgers. The company is not only Sweden's most popular hamburger restaurant brand, it is also one of the first. In 1968, the founders, Curt Bergfors and Britta Andersson, opened their first restaurant in Gällivare, high up in northern Sweden.
Max currently operates around 180 restaurants in Sweden, Denmark, Norway, Poland and Egypt and generated sales equivalent to more than 400 million euros in 2021. Under Richard Bergfor's leadership, Max Burgers intensified its environmental efforts. By its own account, it is the world's first climate-positive food company.
As usual, the kick-off is reserved for the top 100 gastro players in Germany, who this time will be presented for the first time solely by Katrin Wißmann, senior editor of the international hospitality media (european foodservice media). Top-class industry experts will follow.
Peter Prislin, Hans im Glück Franchise, Munich
Bastian Schweinsteiger, TV pundit and ex-professional soccer player
Kemal Üres, gastro-whisperer, Hamburg
Philipp Westermeyer, OMR Founder, Hamburg
Katrin Wißmann, foodservice, Frankfurt am Main
Expert talk with Haya and Ilhan Molcho (Neni), Mirko Silz (L'Osteria) and Sebastian Kayser (Valora)