Internorga 2022 | Final Report

The industry celebrates its reunion

Internorga is "Back to the Future".
Michael Zapf / Internorga
Internorga is "Back to the Future".

Successful restart: five days, around 950 exhibiting companies from 27 nations and lots of innovations, trends and solutions from the industry for the industry - that was Internorga 2022 - a great reunion.

After three years, Internorga, the leading international trade fair for the entire out-of-home market, held its reunion in the Hamburg exhibition halls from April 30 to May 4. All visitors and exhibitors were enthusiastic about the numerous opportunities for networking, exchange and trial and error, and their visit to the fair set the course for successful business in the future.

These are still challenging times in the hospitality sector - supply chains are disrupted, purchasing prices are rising, staff shortages are at an all-time high. This makes the positive signal that Internorga has sent to the industry this year all the more important. Six weeks later than originally planned, the fair closes with a great deal of interest and a positive atmosphere in all the exhibition halls.

"We are incredibly happy and also very proud that Internorga is finally back on the right track and has been able to offer the entire out-of-home market the platform and stage that is so important and valuable," sums up Bernd Aufderheide, CEO of Hamburg Messe und Congress. He says that everyone involved was aware that 2022 would be a different trade show than they were used to in previous years.

"However, one thing has now become even clearer: Meeting people, exchanging ideas, networking and, above all, testing, tasting and feeling cannot be digitized in this sensory industry, and that's a good thing," he said. "The leading trade fair has innovation character, current trend topics were taken up and communicated. The result is satisfied players on all sides."

"High level"

And Christian Strootmann, Chairman of the Internorga Trade Fair Advisory Board as well as Managing Director at United Tables, also looks back on five successful days at the trade fair: "I am pleased that we have a good and positive Internorga to report, even on an unusual date in May with challenging general conditions. It is quite clear that we could not expect what we had at normal times and circumstances. However, in the new reality, it was very good to hold Internorga from the point of view of all exhibitors. The quality of visitors was at a high level."

Two major thematic areas

In terms of structure and theme, Internorga has adapted to the challenges of the times. For example, the revised hall structure created cross-thematic synergies between all players. At the same time, in addition to the familiar exhibition areas, the focus this year was on two major thematic areas that have gained central importance for the entire out-of-home market. On the one hand, the trade show dedicated a separate, new exhibition area to the trend topic of 'Packaging & Delivery'. This bundled sustainable packaging solutions and delivery service offerings in one area. On the other hand, the future topic 'Digitization' was presented for the first time in its own hall to show digital solutions for the increasing demands of guests, the growing shortage of skilled workers and more flexibility for restaurateurs and hoteliers.

Top-class congresses

The accompanying congress program inspired a total of almost 2,000 participants. Renowned scientists, consultants and industry experts gave presentations at the 40th International Foodservice Forum and at the Industry Day for Community Catering. They provided decision-makers with valuable insights and new impetus for the industry in the rapidly changing out-of-home market.

Other highlights included the presentation of the 11th Internorga Future Award for forward-looking and sustainable catering and technology concepts, as well as the final of the German Gastro Founder Award for committed start-ups.

Visitors are convinced

For five days, Internorga in Hamburg was the place to be for the who's who of the entire out-of-home market. The pandemic-related postponement of the start of the trade fair to the beginning of May, the start of the season for the catering and hotel industry, and the shortage of staff in the companies were noticeable in the visitor numbers, as expected, although this did not detract from the atmosphere and the positive mood in the exhibition halls.

On the contrary: 81 percent of the approximately 48,000 visitors rated the leading trade show as very good to good, and 87 percent would recommend it to others. The proportion of decision-makers rose to 91 percent and the proportion of first-time visitors to 35 percent - according to the survey results of an independent market research institute. At nine percent, the internationality of the audience is also at a consistently high level. This is why Internorga is classified by the Association of the German Trade Fair Industry (AUMA) as the only international trade fair for the catering and hotel industry in Germany.