KFC | Oberhausen

KFC launches a new store type

The new store type that KFC is testing in Oberhausen relies entirely on drive-through and takeaway.
KFC
The new store type that KFC is testing in Oberhausen relies entirely on drive-through and takeaway.

Next to the shopping mall Centro in Oberhausen, KFC is opening a new type of store in the premises of a Shell gas station. The store offers delivery, click & collect and drive-thru, but does not have its own dining area.

The hosts are experienced franchise partners Hamza Icel and Cengiz Yenigün, who already operate a KFC restaurant in Oberhausen. And although both restaurants are spatially close to each other, they could not be more different: "Compared to our first restaurant, we are now focusing on to-go and delivery service to respond to the needs of our customers, whose everyday lives are increasingly fast-paced. We are honored to be the first to implement this particular concept from KFC," said Hamza Icel. The new restaurant will open in the premises of the resident Shell gas station. "The location is perfect for people who want to grab a bite to eat on their way home after shopping or events. Delivery enables us to provide crispy chicken specialties to as many people as possible in the surrounding area," Sebastian Kayser, General Manager KFC Germany, comments on the opening.

With this move, KFC is focusing on a trend that has carried the company very successfully through the pandemic: Delivery and take-away are the brand's key growth drivers. Most recently, transport gastronomy professional SSP also relied on a micro-format at a high-frequency location with its new Burger King at Stuttgart Central Station. Opposite Centro Oberhausen, shoppers at the giant center with its more than 250 stores are what rail travelers are at Stuttgart's main station. 

The total area of the building is just 151 square meters. KFC shares a dwell zone with high-top tables in the Shell Station common access area. This has nine seats where guests can sit if they want to eat on site.
About KFC in Germany
KFC has been present in Germany since 1968 and continues to expand: since 2010, the number of restaurants in Germany has increased to to over 180 branches nationwide. nationwide. In the next few years, the number of restaurants is to be increased to 500. Here, the focus is primarily on centrally located city center restaurants, food court zones in large shopping centers, restaurants with drive-thrus (in areas with high traffic frequency and strong retail concentration), as well as train stations and airports. KFC had 180 operations in Germany at the end of 2021 (+6 units vs. '20) and net sales of €278.4 million (+14.7% vs. '20).

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