KFC / Russia

Futuristic pilot project

KFC has opened a restaurant in Moscow where guests have as little contact as possible with people and surfaces in the interior.
imago images / ITAR-TASS
KFC has opened a restaurant in Moscow where guests have as little contact as possible with people and surfaces in the interior.

Contactless and fully automated, the Russian pilot store of KFC has been running since June 2020. According to KFC, the concept of the futuristic unit in Moscow is to minimize contact indoors. All processes related to guest service are automated here. Orders are accepted exclusively via digital kiosks.

To simplify and accelerate the process, KFC has implemented a biometric identification system in all devices. It converts the photo of a face into an individual digital code. After a one-time registration, the guest does not need to use a card or mobile phone to pay for the order on subsequent visits.

Accelerated ordering process

The ordering process itself is also accelerated by the system remembering items from previous orders and suggesting them to the guest. Face recognition is to be voluntary - the guest can still place an order without digital registration.

Moscow: KFC completely contactless



In addition, meals can be ordered using the Click & Collect function: The guest selects and pays for the meals in the mobile KFC application and collects them from the shop at a certain time.


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