EG Group continues to penetrate the foodservice market.
Mohsin and Zuber Issa, majority owners of retail group Asda and owners of petrol station empire EG Group, have acquired 52 Kentucky Fried Chicken restaurants in the UK. This will make them the largest franchisee of the fast food brand in Western Europe.
EG Group has added 52 KFC sites in the UK to its foodservice portfolio, which it acquired from Amsric Group
. The price of the transaction was not disclosed. The sites span the south and southwest of England and are a mix of drive-throughs and traditional restaurant formats, according to a press release. 1,600 employees are affected
and are expected to be supported during the acquisition.
The deal follows an acquisition in March 2020, when the petrol station company took over Herbert Group, the largest KFC franchisee in the UK and Ireland. At the time, 146 KFC outlets and one Pizza Hut restaurant were integrated into the network of current Asda owners and EG Group owners.
"The acquisition of the Amsric portfolio strengthens our customer offering and is an excellent complement to existing operations and long-term growth plans for our foodservice business," Mohsin and Zuber Issa said in a statement.
Paula MacKenzie, general manager of KFC UK & Ireland,
added: "We are confident that the new owners' expertise, focus on people and commitment to our brand will lead to great success and continued growth." Following the completion of the purchase, EG Group
will operate more than 1,700 foodservice outlets in Europe and will be the largest franchisee of the KFC brand
in Western Europe with 220 restaurants
This text first appeared on www.lebensmittelzeitung.net.