Lagardère Travel Retail

New Director Strategy and Business Development

Lagardère Travel Retail is hiring Benjamin Keuchel as Director of Strategy & Business Development, effective 01 June 2021.
Lagardère Travel Retail
Lagardère Travel Retail is hiring Benjamin Keuchel as Director of Strategy & Business Development, effective 01 June 2021.

With Benjamin Keuchel (40), Lagardère Travel Retail gains back an expert in the Travel Retail industry. As VP Business Development & Innovation, he was already instrumental in the successful development of the company until September 2018. He will report directly to CEO Jochen Halfmann.

As a strategy consultant, Benjamin Keuchel initially spent 5 years advising hidden champions and gaining experience in business development after completing his Master's degree, before taking on operational management tasks in chain franchise retailing at Fressnapf.

"With his broad wealth of experience from his other roles as Managing Director of the family-owned bescomedical Medizin- und Rehaprodukte GmbH and most recently as General Manager of truu GmbH, he has sound know-how in the areas of strategy conception, business development, innovation and expansion management," according to a statement from the company.

Return to Lagardère Travel Retail

With his return to Lagardère Travel Retail, his focus will be on the further development of the content of the existing business models, the identification of new innovative business areas as well as the further digitalization and intensification of the cooperation with Lagardère partners.

"These key factors are of great importance right now, for the 'New Normal' in B2B and B2C and I am looking forward, as part of the Lagardère Travel Retail family, to exceeding the expectations of our guests as well as further strengthening the ties with our partners in my new role," says Benjamin Keuchel.

Jochen Halfmann (CEO): "It is a great pleasure to welcome Benjamin Keuchel back to our team. He combines distinctive strategic competence with a high degree of operational implementation strength. Customer Centricity is always his top priority. I am sure that Benjamin Keuchel will enrich our team not only with his professional competence but also with his personality in order to optimally position and further expand our travel retail portfolio for sustainable and long-term growth."
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