Prince Charles has praised the UK’s hospitality industry and paid tribute to its "resilience". In a video message, Prince Charles said a lot of people took pubs and restaurants for granted before the pandemic, despite the fact they are at the "heart of our communities".
He recorded the speech for the Master Innholders’ online Hoteliers – Battered But Not Beaten" event. He said: "The British hospitality industry is one of this country’s greatest success stories, and one which, I fear, we may have taken somewhat for granted. As often seems to happen, it is when something we treasure is endangered that we appreciate it most. This is why I believe that, over the past months of the pandemic, we have all come to appreciate the invaluable service provided by your profession – the job you all do is essential to the enjoyment of life." Prince Charles conceded the industry was facing "much greater challenges than you have probably ever faced before" but also acknowledged the pandemic would pass, and it is in pubs and restaurants people would look to celebrate. He said: "The continuing restrictions to control the virus pandemic have, I know, hit the hospitality sector harder than most and you can have no idea how much I feel for all under such impossible circumstances. I can only marvel at your resourcefulness and your resilience. I would expect nothing less from your dedicated and open-hearted profession. Knowing many of the incredible characters and personalities within the hospitality world, it is impossible not to be impressed with their creativity, their passion and their inspirational, entrepreneurial skills. The point is that we need you all – so I can only send my warmest possible greetings to each and every one of you."