Market entry

Vegan Junk Food Bar comes to Germany

Soon in Germany: the Vegan Junk Food Bar franchise concept from the Netherlands
Soon in Germany: the Vegan Junk Food Bar franchise concept from the Netherlands

The gastro formula for vegan junk food is about to open its first location in Germany. It is the second foreign market for the Dutch franchise chain Vegan Junk Food Bar.

The restaurant chain Vegan Junk Food Bar (VJFB) from the Netherlands, which currently has four units in its home market, has quickly caused a sensation internationally with its innovative, futuristic and colourful vegan food. The first international flagship store opened in November 2020 in El Born, Barcelona. The chain will also open its first German location in downtown Cologne in autumn 2021.

Netherlands: Vegan Junk Food Bar

VJFB offers innovative vegan dishes such as colorful burgers, signature Freak Fries, and eye-catching zeafood (vegan sushi creations). Also on the menu: cocktails.

Mixed style brand: street art, chic and junk

The interior of the new store also features the revolutionary vibe that defines and unifies the brand's overall branding, according to an official statement. The distinctive interior design is a mix of colorful, edgy street art combined with classy chic. The restaurant is located on Hohenzollernring, directly in Cologne's Old Town, amidst numerous shopping opportunities and the popular Belgian Quarter.

"Due to the very high demand and numerous franchise inquiries, the expansion to the international market was a logical consequence for Vegan Junk Food Bar. In addition to the VJFB in Cologne, further branches are planned in Germany as well as throughout Europe," the company lets it be known. The official opening date will be announced shortly - it should be the end of November, beginning of December.

With the desire to create a place where vegans and non-vegans can enjoy vegan dishes together, Edwin Streep founded Vegan Junk Food Bar with the mission "Eat For The Planet". In 2017, the first restaurant opened in Amsterdam. This was followed by four more branches in the Netherlands and a flagship store in El Born, Barcelona by 2020. The opening of another unit is already set on the home market: in Eindhoven.