Market Research | USA

Who is the value consumer?

The menu choice of value consumers is mainly driven by low prices.
IMAGO / Addictive Stock
The menu choice of value consumers is mainly driven by low prices.

Which is the most price-sensitive age group among restaurant guestes? In order to find out, market research company Technomic has analyzed the responses of over 100,000 US-consumers.

Which is the most price-sensitive age group among restaurant guestes? In order to find out, market research company Technomic has analyzed the

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