Market research

Private equity firm buys npdgroup

Jochen Pinsker, Senior Vice President Foodservice Europe npdgroup and the face of the company in Germany.
Thomas Fedra
Jochen Pinsker, Senior Vice President Foodservice Europe npdgroup and the face of the company in Germany.

The eighth largest market research company in the world, npdgroup, based in New York State, is sold to the private equity firm Hellman & Friedman.

Terms of the acquisition were not disclosed, but chairman Tod Johnson and chief executive Karyn Schoenbart will retain a minority stake in the company and continue to serve on the board, the company said in a statement.

Npdgroup operates in the Americas, Europe and Asia Pacific, covering more than 20 industries. The company currently serves more than 2,000 customers in 19 countriesFounded in the USA in 1966, the company also has many clients in Germany and the DACH countries. Its German headquarters are in Nuremberg.

Throughout its history, the company has introduced several innovations in traditional and digital research, including the first point-of-sale tracking services for general merchandise areas, the development of in-home scanning technology and online surveys, the development of digital measurement methods, and the development of the first receipt-based market measurement system.
stats