Market research

Private equity firm buys npdgroup

Jochen Pinsker, Senior Vice President Foodservice Europe npdgroup and the face of the company in Germany.
Thomas Fedra
Jochen Pinsker, Senior Vice President Foodservice Europe npdgroup and the face of the company in Germany.

The eighth largest market research company in the world, npdgroup, based in New York State, is sold to the private equity firm Hellman & Friedman.

Terms of the acquisition were not disclosed, but chairman Tod Johnson and chief executive Karyn Schoenbart will retain a minority stake in the company

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