Marketing
New arrival for the Königsblauen: Dunkin' sponsors FC Schalke 04.
Dunkin' is to become the new sponsor of Bundesliga football club FC Schalke 04 and will exclusively supply the kiosks and hospitality areas in the Veltins Arena with coffee specialities and donuts in future. The partnership will initially run until the end of the 2023/2024 season.
Alexander Jobst, Board Member Marketing, Sales & Organisation of S04, says about the partnership: "To agree on such a cooperation especially during the Corona pandemic is very pleasing news for us. As soon as we are allowed to play our home games in the Veltins Arena in front of spectators again, our fans can also look forward to coffee specialties and donuts from Dunkin'."
Frederic Ziehm, Director Operations, Shahia Food GmbH as franchise partner of Dunkin': "We are proud to now be represented at the Veltins Arena with our original Dunkin' Donuts and a large selection of coffee drinks. Through the dedicated cooperation of both teams, we can start into a successful partnership and look forward to many football, donut and coffee fans." As part of the advertising partnership, Shahia Food GmbH will receive, among other things, advertising and marketing rights at the Veltins Arena.
Frederic Ziehm, Director Operations, Shahia Food GmbH as franchise partner of Dunkin': "We are proud to now be represented at the Veltins Arena with our original Dunkin' Donuts and a large selection of coffee drinks. Through the dedicated cooperation of both teams, we can start into a successful partnership and look forward to many football, donut and coffee fans."