A new campaign by McCain is dedicated to the finger food product category called "P!ckers". "Big Profits with Small Snacks" is aimed primarily at restaurateurs, especially in the fast food and snack segment, whose menu is not yet designed for finger food.
In its campaign, McCain provides tips on how restaurateurs can expand their fast food and snack business by adding more products and what assistance they can use. In a PDF , restaurateurs are given six tips on finger foods and snacks and what things to consider to successfully integrate them into their food offerings to generate greater sales. In addition, McCain provides preparation instructions for its P!ckers range.
Further information can be found on the specially created campaign page, where sample packages can also be requested.