In Germany, McDonald's cooperates with Garden Gourmet (Nestlé) in the meat-free segment.
At an investor conference in the USA at the beginning of the week, quickservice market leader McDonald's announced that it would launch its own plant-based product line - McPlant. The first product is a patty, created exclusively for the brand, which is scheduled to start its test run in various markets as early as next year.
The unveiling of an own plant-based series
by the Chicago-based fast-food giant was considered by media reports as the "biggest surprise" of this week's investor conference of the company. The product series is to include a meatless burger,
later products with poultry substitutes
and meatless sandwiches
- all developed by and exclusively for McDonald's.
Initially, the impression that McDonald's had developed
the new products without a partner
also caused a surprise, and thus apparently decided against a cooperation with one of the well-known specialists for meat replacement products such as Impossible Foods
or Beyond Meat
, whose products McDonald's had already tested in Canada in the past. A
few hours later, however, a spokesman for Beyond Meat contradicted
this statement to the US channel CNBC. The plant-based patty of the McPlant line was a co-creation of McDonald's and Beyond Meat
. The previously begun decline of the Beyond Meat stock was stopped by this news.
Launch in 2021 Ian Borden
, responsible for international markets at McDonald's, said during the investor presentation that some markets
could start testing
the product as early as next year
. "When customers are ready for it, we'll be ready for them," Borden said. CEO Chris Kempczinski
added that the platform will be flexible
. Individual global markets
could dictate which products
are launched at what time
The Canadian test run of
a meatless burger with Beyond Patty in several dozen McDonald's restaurants in Ontario, launched in September 2019, was completed in April this year
. There were no plans to return the P.L.T. burger, it was said at that time.
In Germany, the burger giant is currently relying on a vegetable burger patty from the Nestlé company