McDonald's Germany and EWE Go are networking Germany at over 1,000 new locations for more electromobility.
McDonald's Germany and EWE Go want to promote e-mobility as part of a cooperation and thus contribute to an expansion of the fast-charging network in Germany.
According to a company statement, by 2025 there will be the option of charging one's electric vehicle with 100 percent green electricity
at more than 1,000 McDrive locations
at McDonald's restaurants
. "Because e-mobility has long since ceased to be a trend, but a new reality: the call for electric mobility and fast charging stations is becoming louder and louder in Germany," it continues.
The topic plays a central role in the German government's"Climate Protection Programme 2030
". Up to ten million electric vehicles are to be registered in Germany by 2030. This means that the need for a corresponding charging infrastructure is also growing.
Construction and operation of the charging stations
As part of the cooperation, McDonald's and its restaurants are providing the locations, while EWE Go
is responsible for setting up and operating the charging points. There are already charging points from EWE Go (so-called high power chargers) with a charging capacity of up to 150 kW at around 40 McDonald's restaurants. Around 200 charging points are to be
added in 2021
, and 250 per year from 2022.
"Ultimately, e-mobility can only prevail if there is a nationwide supply of charging options," said Holger Beeck
, CEO of McDonald's Germany. " Reducing CO2 emissions
is also an integral part of our sustainability goals. The cooperation with EWE Go therefore fits in as a consistent building block in our sustainability strategy. At the same time, we are offering our guests another service that is becoming important to more and more people in Germany."
Communication surrounding the partnership takes place under the umbrella of McDonald's new "Ganz bei Euch" trust campaign
. At its heart is a clip played out via YouTube, as well as social media assets on the company's channels. The commitment to e-mobility has also already been communicated as part of this year's sustainability update.